Privacy Information

Information Collection

GORUCK collects personal information about customers as part of the shopping process. This information will be used by GORUCK to enable the customer to have a better shopping experience.

Personal information is collected from customers at the time of purchase or upon the customer signing up for the newsletter. GORUCK keeps all information as secure as possible and never sells this information to third parties.

GORUCK collects email addresses from customers and visitors to This is done in order to give the customer new information on products offered by GORUCK. If at any time a customer wishes to be removed from GORUCK’s email database, the customer can unsubscribe. uses cookies to serve Google ads based on a customer’s past visits to our website. These ads appear on sites across the internet. You can opt out of Google’s use of cookies by visiting the Ads Preferences Manager and third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

Use of Personal Information

Personal information collected by GORUCK is used internally for customer service purposes. We use customers’ information to fulfill orders for products. Additionally, we use this information to continually update the GORUCK shopping experience.

Personal information will be used for the purpose of communicating with customers. This is to provide the customer with news, offers, promotions and a better shopping experience as a GORUCK customer. As stated, we will not sell customers’ email addresses to third parties.

Data Security

Any and all payments are made through a secure server. You may contact us online here or in writing at the address below:

415 Pablo Ave N.
Suite 140
Jacksonville Beach, FL 32250