BUILT IN THE USA. LIFETIME GUARANTEE.
We proudly build GORUCK gear in the USA, prove it in the harshest conditions in the world, and offer a lifetime guarantee as proof that quality is life and death to us. Whether you’re in New York City, Baghdad, the Rockies, or at any of our Events, GORUCK gear thrives.
By Jason, GORUCK’s Founder
We’re proud to build the best, and to do it right here in the USA with American workers and American materials. GR1 is a simple bag, comfortable in any and every environment imaginable. It took us a year and a half of prototyping and field-testing to get right, and we started selling it when it was ready and not a day sooner. My background is not in sewing or even in product design; my background is as a Green Beret well versed in how gear holds up, and more importantly, how and why it fails in the harshest of conditions. My focus was to take the best features of the different military rucks I had in Special Forces (SF), but to simplify everything to the essentials and let people customize it from there. Because buddies of mine now use our rucks in war, I’m constantly reminded in the most personal of ways that the gear will be used, and abused, and that it better hold up. No detail is too small to consider, and the end result is a highly functional yet simple bag that only gets better with time.
Made In America
Our commitment is to American manufacturing because our commitment is to excellence. Doing things in America costs more but it also lets us build and master a culture of quality. If you’re a company and excellence is not in your DNA, you’re going to make stuff that is un-excellent. If you cut corners to shave pennies, you’re going to continue down that slippery slope until you’re putting out garbage with a logo on it. GORUCK does things a little bit differently. Our job at GORUCK is to make great gear and to prove to you that it’s superior quality that’s worth the extra money. And for good measure we’ll throw in things like accountability and the idea that the customer is always right. Things our grandfathers appreciated.