WALKING IS NOT ENOUGH AND RUNNING SUCKS.
Do you want to… Be more active? Burn more calories? Get stronger? Improve your posture? Have a healthier heart? Be part of a Ruck Hard Play Hard community? Yeah, us too. Rucking is the path.
Be more active"Rucking Is Every Man’s Favorite New Fitness Trend" (Men’s Health) because it works, and it’s sustainable. You can ruck with your buddies, and talk to them at the same time. And because weight is the great equalizer, you can scale up or scale down, depending on how fast you want to go. Compared to running … if you didn’t run Cross Country in High School, you probably hate running. If you weigh more than a toothpick, you probably hate running. Like what Darth Vader said, "Search your feelings, you know it to be true."
Burn more caloriesWalking isn’t enough (and running sucks). If you want to burn up to 3X as many calories as walking, ruck instead. Rucking’s caloric burn is more in line with running, depending on the weight and the pace. And would you rather run? Nope, didn’t think so. What that means: Saturdays when we’re really hungry after our ruck, sometimes we eat two double cheeseburgers and a Braut off the grill. It smells like freedom, and tastes like it, too. Any guesses what we wash them down with? (Hint: not kale juice).
GET STRONGERRucking is an ART. That’s Active Resistance Training. The good Sir Isaac Newton taught us that for every action, there is an equal and opposite reaction. While rucking, the ruck is the action trying to fall to the ground, your muscles are the equal and opposite reaction to stop it. Without you, the ruck wouldn’t go anywhere. With you, it goes everywhere. And your muscles get stronger. Just ask Newton.
Have A Healthier HeartLife is busy and time is short. But fitness is important. The active part of rucking means your heart is pumping (it’s called cardio, don’t hate on it too much till you tried it like this), and because of the weight, it’s pumping a little more than usual. More blood, more oxygen through your veins means more freedom in and out of your lungs = winning.
Improve your postureWe all stare at our phones too much, we round our backs forward when we’re in front of a computer and when we watch USA dominate the Olympics. Chairs are comfortable, I do it too. With rucking, though, you’re forced to roll your shoulders back. It’s more comfortable with great posture, so rucking forces you to improve your posture, naturally. The weight rests close to your spine and your chest opens up. As your upper body adapts to rucking, it becomes more comfortable to maintain that posture in your daily life. Your lower back will thank you all the way to getting stronger.
Join A CommunityBe part of a Ruck Hard Play Hard community. You may start rucking for a million different reasons, but what you’ll find is that the best reason to ruck is for the community. We all want to be a part of something greater than ourselves. But we don’t find the life we’re looking for in cubicle farms or staring at Facebook. Sorry not sorry, Mr. Zuckerberg. And spoiler alert: the iPhone 10 won’t make any of us happy, no matter how great it is. What makes us happy is being part of a community and doing awesome stuff together, as often as possible. Rucking has no contract, and no fees. Only your time, and your friends’ time. It’s easy to start, and easy to keep doing. Rucking is just the starting line.