Building Better Americans

We believe the good life is an active life, socially and physically. That means get out, ruck with friends, learn something new, smile, drink a cold one, and live your short life to its fullest. And once you join the rucking revolution you’ll never stop.


The GORUCK Challenge

Teamwork, leadership, camaraderie, smiles, and a gut-check worthy of Special Forces training. But the beauty of the Challenge is that it’s not about you, it’s about the people by your side, the individuals that become your team. Ruckers have called it an introduction to themselves and a West Point graduate said it was the best leadership training he ever had.


cad·re ['ka-,dre] noun… A key group of military personnel able to establish and train a new unit.

Our Cadre have one main task: to teach the leadership lessons they’ve learned serving in the nation’s most elite units, in the world’s harshest environments.

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