Make Cash Money Through Links & Banner Ads. Are you a blogger? Do you constantly talk about GORUCK with your friends online? The GORUCK Online Affiliate Program is for you.

Not only can you join our team and help spread the word about GORUCK, you can get rewarded for your efforts. Our system tracks referrals and pays you for every customer who buys from GORUCK through your link.

The affiliate program is different than the GORUCK Ruck Clubs. If you are interested in becoming a Ruck Club, check out the information on this page and submit an application.


Already an affiliate?



How Does it Work?

  1. Visitor clicks on your affiliate link
  2. The visitors IP is logged and a cookie is placed in their browser for tracking purposes.
  3. The visitor browses our site, and may decide to order.
  4. If the visitor orders (the order need not be placed during the same browser session--cookies and IPs are stored for 30 days), the order will be registered as a sale for you.
  5. We will review and approve the sale.
  6. You will receive 8% commission payouts (if your monthly balance is at least $100).

That’s All! Send your rucking friends our way and we will send you money.

Rules and Requirements:

  • All participants must submit a W9 in order to receive payment. International affiliates must provide us with a W8.
  • You may not post your link on GORUCK sanctioned sites (e.g. The Tough Page, GORUCK’s FB page, etc.).
  • Our logo may NOT be used on t-shirts, patches or otherwise unless given approval from GORUCK HQ.
  • You may not bid on GORUCK or GORUCK related terms in Google Ad Words.
  • In order to remain a part of the program, you will need to generate at least $1,000 in sales annually.



Tips for Success:

  • Post about GORUCK on your website and social media pages with your affiliate link. The affiliates who do the best create original content about GORUCK.
  • Drink the kool-aid. By that, we mean to sign up for a GORUCK event. Once you have done an event, you will have a better understanding of who we are and what we do.
  • The more you sell, the more GORUCK Store Credit (good for gear & events) you can earn at the end of the year:

    • $200,000 in annual sales - $2,000 store credit
    • $100,000 in annual sales - $1,000 store credit
    • $75,000 in annual sales - $750 store credit
    • $50,000 in annual sales - $500 store credit
    • $20,000 in annual sales - $200 store credit

Participants caught violating or attempting to circumvent these rules will have all affiliate credit voided and will not receive payouts. Additionally, they will be banned from further participation in our affiliate program.  

Let’s Get Started.

Now that all those formalities are out of the way, we are excited to grow the GORUCK brand with you. Take a few minutes to complete the application and we will be in contact to approve you.  


GRT or Ruck Club?


Large Blog or Professional Affiliate?

APPLY NOW to our affiliate program on Avantlink.