The Rucking Company

We build the best, toughest rucking gear to equip the rucking revolution — we force multiply through training, Events, and GORUCK Clubs that empower real world communities in service to something greater than themselves.

Our Story


We design, build and test rucksacks, footwear, and apparel from start to finish. Special Forces are judge and jury of quality, and performance.

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Rucking events led by current and former Special Forces combat veterans. We're building teams and empowering individuals from all walks to lead active, engaged lives.

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Official GORUCK Clubs

Build and strengthen your community through rucking. GORUCK Clubs are free to join, just show up to meet members from all over the world or start your own.

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Special Forces Roots

I enlisted in the US Army after 9/11, because of 9/11. I’m a better person because I went to war, because I served in Special Forces, because of the guys to my left and right who expected and demanded more of me than I knew I had. It’s not the revenge I sought after 9/11 that has endured, it’s the love in my heart for those I served beside. If there’s a nobler way to live a life than in service to others, I’ve not yet seen it.

— Jason McCarthy
10th Special Forces Group, 2006-08

Glorious Professionals Podcast

A podcast about leadership, service, and the relentless pursuit of excellence.

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How Not to Start a Backpack Company

The debut book from Jason McCarthy, founder of GORUCK.

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News & Stories

A blog about what we love: people, rucking and training, the military, manufacturing, local pride, dogs, and the finer things in life. Like beer.

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