The Dog Behind Our Java Rucks

The Dog Behind Our Java Rucks

It was February 23, 2013 and good photographers are expensive when your company is young and you’re broke. I didn’t know how to take a good picture, but I went by my same philosophy on knot tying: if you can’t tie a knot, tie a lot. So I’d t…
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Action is Empowerment

Action is Empowerment

Women and the GR1 Curved Straps Action is empowerment, the more the better and never stop. The women I love and admire most have lived that life: my 18 year old mom who brought me with her to college, my grandmother who flew with Pan Am and…
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Wrapping Your Ruck Plate in a Noodle

Wrapping Your Ruck Plate in a Noodle

Ruck Plates are compact and easy to slide next to your back in your ruck, which is the preferred technique no matter the weight or your rucking experience. Over time and distance, you’ll also come to really appreciate them more if they’re stable.…
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GR1 aka the Most Badass Diaper Bag Ever Built

GR1 aka the Most Badass Diaper Bag Ever Built

I get the question a lot from dads about what's the best diaper bag. There's an aura of desperation, as if they're hoping I'll unlock the wisdom of some talisman that can protect them from Lilly Pulitzer paisley hell. As I work for you and aim to…
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GR1: Baghdad Meets NYC, The Story

GR1: Baghdad Meets NYC, The Story

I placed an ad on Craigslist NYC for a “backpack designer”, and a couple called the Wookey’s in Montana replied with a link to their website and a “we can do that.” They had recently set up a design studio after working in manufacturing forever, a…
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GR1, the Most Badass Laptop Bag Ever Built

GR1, the Most Badass Laptop Bag Ever Built

Monster speaks and we listen and he’s like hey GR1 is the most badass laptop bag ever built. Mic drop, off he goes. Nobody doubts Monster but...?? Time warp back to 2008 when we had napkin sketches for what GR1 wo…
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GR1 Explained

GR1 Explained

Five years ago we were selling GR1s from the trunk of a rental car at GORUCK Challenges and while the experience of carrying GR1 with weight for 12+ hours is enough to convince most people they need one, the gearheads of the world wanted more. Mor…
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