Privacy policy

Last Updated: September 17, 2026

GORUCK LLC (“GORUCK,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit GORUCK.com, make a purchase, create an account, participate in our programs or events, communicate with us, or otherwise interact with GORUCK online or offline (collectively, the “Services”).

This Privacy Policy applies to consumers in the United States. Additional rights may apply depending on your state of residence.

1. Personal Information We Collect

“Personal information” or “personal data” generally means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to an individual or household. The precise definition varies by applicable law.

Depending on how you interact with GORUCK, we may collect the following categories of personal information:

Identifiers and Contact Information

This may include your name, email address, telephone number, billing and shipping address, account username or other account identifiers, IP address, device identifiers, advertising identifiers, cookie identifiers, click IDs, and similar identifiers.

Customer and Account Information

This may include information associated with your GORUCK account, saved addresses, store credit, preferences, memberships, subscriptions, participation in GORUCK programs, and other information you choose to provide to us.

Commercial and Transaction Information

This may include products or services purchased, obtained, considered, viewed, added to or removed from a shopping cart, purchase history, order information, returns, exchanges, warranty or SCARS claims, membership information, and other purchasing or consuming histories or tendencies.

Payment Information

When you make a purchase, payment information is processed by our payment providers. GORUCK may receive information about the transaction and payment method but does not necessarily receive or retain complete payment-card information.

Internet, Device, and Website Activity

This may include browsing and search activity on our Services, pages and products viewed, links clicked, shopping-cart activity, checkout activity, referring URLs, browser type, device type, operating system, IP address, cookie and pixel data, and interactions with our advertisements and marketing communications.

We and our service providers and advertising partners may collect this information through cookies, pixels, tags, APIs, server-side integrations, and similar technologies.

Approximate Geolocation

We may derive an approximate location, such as city, state, or general geographic area, from your IP address or device information.

Communications and Customer Service Information

We collect information you provide when you contact customer service, submit a return or warranty request, communicate with our SCARS team, complete a survey, submit feedback, or otherwise communicate with GORUCK.

Marketing and Preference Information

This may include your email and SMS marketing preferences, interests, product preferences, interactions with marketing communications, and information used to understand or predict your interests.

User-Submitted Content

If you submit reviews, photographs, comments, testimonials, survey responses, event information, or other content, we may collect and use the information you provide in accordance with the purpose for which it was submitted and applicable law.

Sensitive Personal Information

Certain state laws define particular types of information as “sensitive” personal information or sensitive personal data. Depending on how you interact with GORUCK, the sensitive personal information we may collect could include account log-in credentials in combination with access credentials, payment-card or payment-account information processed by payment providers, information submitted in connection with warranty, height, weight and age, customer-service, event, or safety-related communications, and precise information only if you choose to provide it or if it is required for a specific transaction, program, or legal purpose. GORUCK does not use or disclose sensitive personal information for the purpose of inferring characteristics about consumers.

We use sensitive personal information only for purposes permitted by applicable law, such as providing requested goods or services, processing transactions, maintaining account security, detecting and preventing fraud, administering warranty, SCARS, customer-service, event, or safety-related services, providing size recommendations for products, complying with law, and protecting the rights, property, safety, and security of GORUCK, our customers, and others. Where applicable law provides a right to limit certain uses or disclosures of sensitive personal information, eligible consumers may submit such a request through our Your Privacy Choices page.

2. Sources of Personal Information

We may collect personal information:

directly from you, including when you make a purchase, create an account, contact us, register for a program or event, submit a warranty or SCARS claim, use the product sizing tool, or subscribe to communications;
automatically from your browser, device, or interaction with our Services;
from our service providers, including ecommerce, payment, fulfillment, customer-service, analytics, fraud-prevention, and technology providers;
from advertising, analytics, and marketing partners;
from social media platforms when you interact with GORUCK through those platforms;
from business partners, affiliates, referral partners, or other organizations with which you interact; and
from other sources as permitted by law.

3. How We Use Personal Information

We may use personal information to:

process, fulfill, ship, and manage orders;
process payments and transactions;
provide product sizing recommendations
create and administer customer accounts and memberships;
provide customer service;
process returns, exchanges, warranty claims, and SCARS services;
operate, maintain, and improve our websites, products, services, programs, and customer experience;
personalize content and product recommendations;
communicate with you about transactions, accounts, products, services, programs, events, and policy changes;
send marketing communications where permitted by law and consistent with your preferences;
measure and analyze website traffic, marketing effectiveness, and customer interactions;
advertise and market GORUCK products and services, including through targeted or cross-context behavioral advertising where permitted by law;
detect, investigate, and prevent fraud, security incidents, misuse, and other harmful or unlawful activity;
protect the rights, property, safety, and security of GORUCK, our customers, and others;
comply with legal, regulatory, tax, accounting, and contractual obligations;
establish, exercise, or defend legal claims; and
carry out other purposes disclosed to you at the time information is collected or with your consent.

We seek to collect, use, and retain personal information only as reasonably necessary and proportionate to the purposes for which it is collected and used.

4. Cookies, Analytics, and Advertising Technologies

GORUCK and our service providers and partners use cookies and similar technologies to operate our Services, remember preferences, understand website usage, measure performance, prevent fraud, and support marketing and advertising.

For more information about the technologies used on GORUCK.com and their purposes, please review our Cookie Policy.

You may manage applicable cookie and tracking preferences through our Privacy Preferences controls.

Depending on applicable state law, the use of certain advertising and analytics technologies may constitute the “sale” or “sharing” of personal information or processing for “targeted advertising,” even when GORUCK does not receive money in exchange for the information.

GORUCK does not sell personal information for money.

However, we may disclose certain identifiers, internet or device activity, commercial information, and related information to advertising and analytics partners in a manner that may be considered a “sale,” “sharing,” or targeted advertising under certain state privacy laws.

You may exercise applicable opt-out rights through our Your Privacy Choices page or as described in Section 10 below.

5. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

Service Providers and Processors

We disclose information to companies that perform services on our behalf, including ecommerce and website hosting, payment processing, order fulfillment and shipping, customer service, warranty services, information technology, security, fraud prevention, analytics, communications, marketing, and other business operations.

Advertising and Analytics Partners

We may disclose certain identifiers, commercial information, and internet or device activity to advertising, analytics, social media, and marketing partners for measurement, analytics, advertising, attribution, and related purposes.

Depending on applicable law and the nature of the technology involved, these disclosures may be considered a “sale” or “sharing” of personal information or processing for targeted advertising.

Business Partners

We may disclose information to partners involved in programs, promotions, events, referrals, or other services where necessary to provide the applicable service or as disclosed when information is collected.

Professional Advisors

We may disclose information to attorneys, accountants, auditors, insurers, consultants, and other professional advisors where reasonably necessary.

Government Authorities and Legal Recipients

We may disclose information when reasonably necessary to comply with law, regulation, subpoena, court order, governmental request, or other legal process; to investigate or prevent fraud or unlawful activity; or to protect the rights, property, safety, and security of GORUCK or others.

Corporate Transactions

Personal information may be disclosed or transferred in connection with an actual or proposed merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar corporate transaction.

6. Categories of Personal Information Disclosed, Sold, or Shared

During the preceding 12 months, GORUCK may have collected and disclosed the categories of personal information described in this Privacy Policy for the business and commercial purposes described above.

Our practices may include the following:

Identifiers and contact information

Examples: Name, email address, telephone number, billing and shipping address, account username, IP address, device identifiers, advertising identifiers, cookie identifiers, and similar identifiers.
Sources: You; your browser or device; service providers; advertising, analytics, and marketing partners; social media platforms; business partners.
Business or Commercial Purposes: Orders, shipping, accounts, customer service, communications, marketing, analytics, advertising, security, fraud prevention, legal compliance, and business operations.
Disclosed for Business Purpose: Yes.
Sold or Shared: Yes, for certain online identifiers disclosed to advertising, analytics, social media, and marketing partners; no sale for monetary consideration.
Recipient Categories: Service providers, processors, payment and fulfillment providers, customer-service providers, technology and security providers, advertising and analytics partners, professional advisors, legal recipients, and business transaction recipients.
Retention Criteria: Customer-facing identifiers are retained while needed to maintain the customer relationship, fulfill orders, administer accounts, provide support and warranty services, honor opt-outs, prevent fraud, maintain security, comply with tax/accounting/legal obligations, and resolve disputes. Online identifiers used for advertising, analytics, and security are retained according to cookie, tag, platform, security-log, and vendor retention settings unless a longer period is needed for legal, fraud-prevention, or security purposes.

Customer and account information

Examples: Account details, saved addresses, store credit, preferences, memberships, subscriptions, and program participation information.
Sources: You; service providers; business partners; other sources as permitted by law.
Business or Commercial Purposes: Account administration, memberships, subscriptions, customer service, personalization, communications, fulfillment, legal compliance, and business operations.
Disclosed for Business Purpose: Yes.
Sold or Shared: No, except where account-related online identifiers or preference data are disclosed in a manner that constitutes sharing for cross-context behavioral advertising.
Recipient Categories: Ecommerce, account, membership, customer-service, communications, technology, security, professional, legal, and business transaction recipients.
Retention Criteria: Retained while the relevant account, membership, subscription, store-credit balance, program participation, or customer relationship remains active, and thereafter as reasonably necessary to administer benefits, document consent and preferences, process requests, provide customer service, enforce terms, protect against fraud or misuse, comply with legal obligations, and resolve disputes.

Commercial information

Examples: Products or services purchased, obtained, considered, viewed, added to or removed from a cart, purchase history, order information, returns, exchanges, warranty or SCARS claims, and consuming histories or tendencies.
Sources: You; your browser or device; ecommerce, payment, fulfillment, customer-service, analytics, advertising, and marketing providers and partners.
Business or Commercial Purposes: Order processing, fulfillment, payment, returns, warranty and SCARS services, customer service, personalization, analytics, advertising, marketing, fraud prevention, legal compliance, and business operations.
Disclosed for Business Purpose: Yes.
Sold or Shared: Yes, where disclosed to advertising, analytics, social media, or marketing partners for cross-context behavioral advertising; no sale for monetary consideration.
Recipient Categories: Ecommerce, payment, fulfillment, shipping, customer-service, warranty, analytics, advertising, marketing, fraud-prevention, professional, legal, and business transaction recipients.
Retention Criteria: Order, transaction, return, exchange, warranty, SCARS, and related commercial records are retained as reasonably necessary to complete and document transactions, provide product support, administer warranty and repair coverage, process refunds or chargebacks, maintain business records, satisfy tax/accounting/legal requirements, prevent fraud, analyze business performance, and address disputes or potential claims.

Internet, device, and website activity

Examples: Browsing and search activity, pages and products viewed, links clicked, cart and checkout activity, referring URLs, browser type, device type, operating system, IP address, cookie and pixel data, and interactions with ads and marketing communications.
Sources: Your browser or device; cookies, pixels, tags, APIs, server-side integrations, and similar technologies; service providers; advertising, analytics, and marketing partners.
Business or Commercial Purposes: Website operation, analytics, measurement, personalization, advertising, marketing, attribution, security, fraud prevention, troubleshooting, and improvement of Services.
Disclosed for Business Purpose: Yes.
Sold or Shared: Yes, where disclosed to advertising, analytics, social media, or marketing partners for cross-context behavioral advertising; no sale for monetary consideration.
Recipient Categories: Website, hosting, technology, security, analytics, advertising, social media, marketing, fraud-prevention, legal, and business transaction recipients.
Retention Criteria: Website, device, log, cookie, pixel, analytics, attribution, and advertising data are retained according to applicable cookie, tag, analytics-platform, advertising-platform, server-log, security-log, and vendor retention settings, and for as long as reasonably necessary to operate the Services, remember preferences, measure performance, support advertising and attribution, troubleshoot issues, detect and prevent fraud or security incidents, and comply with legal obligations.

Approximate geolocation

Examples: General location, such as city, state, or geographic area, derived from IP address or device information.
Sources: Your browser or device; service providers; analytics, advertising, and marketing partners.
Business or Commercial Purposes: Website operation, fraud prevention, security, localization, analytics, advertising, marketing, and business operations.
Disclosed for Business Purpose: Yes.
Sold or Shared: Yes, where approximate geolocation is disclosed for cross-context behavioral advertising; no sale for monetary consideration.
Recipient Categories: Service providers, technology and security providers, analytics providers, advertising and marketing partners, legal recipients, and business transaction recipients.
Retention Criteria: Approximate geolocation derived from IP address or device information is retained for as long as reasonably necessary to operate and secure the Services, localize content, support analytics, advertising, attribution, fraud prevention, troubleshooting, legal compliance, and related business operations, subject to applicable cookie, log, analytics, advertising-platform, and vendor retention settings.

Communications and customer-service information

Examples: Customer inquiries, support messages, returns, warranty and SCARS communications, surveys, feedback, and other communications with GORUCK.
Sources: You; customer-service, warranty, communications, technology, and other service providers.
Business or Commercial Purposes: Customer service, returns, exchanges, warranty and SCARS services, surveys, feedback, quality assurance, legal compliance, dispute resolution, and business operations.
Disclosed for Business Purpose: Yes.
Sold or Shared: No.
Recipient Categories: Customer-service, warranty, communications, technology, security, professional, legal, and business transaction recipients.
Retention Criteria: Customer-service, warranty, SCARS, survey, feedback, and communication records are retained as reasonably necessary to respond to inquiries, manage returns or exchanges, administer warranty and repair services, document service history, improve products and customer experience, maintain quality assurance, train support teams, comply with legal obligations, and resolve disputes or potential claims.

Marketing and preference information

Examples: Email and SMS marketing preferences, interests, product preferences, marketing interactions, and information used to understand or predict interests.
Sources: You; your browser or device; communications, marketing, analytics, advertising, social media, and business partners.
Business or Commercial Purposes: Marketing communications, personalization, analytics, advertising, campaign measurement, audience creation, preference management, and business operations.
Disclosed for Business Purpose: Yes.
Sold or Shared: Yes, where disclosed to advertising, analytics, social media, or marketing partners for cross-context behavioral advertising; no sale for monetary consideration.
Recipient Categories: Communications, marketing, analytics, advertising, social media, technology, professional, legal, and business transaction recipients.
Retention Criteria: Marketing and preference information is retained while needed to send or suppress communications, manage subscriptions and opt-outs, personalize content where permitted, measure campaign performance, create and manage audiences, comply with consent and communications laws, document preferences, prevent misuse, and operate marketing systems. Opt-out and suppression records may be retained longer to honor choices and demonstrate compliance.

GORUCK does not sell personal information for monetary consideration. Text messaging originator opt-in data and consent will not be sold, rented, or shared with any third parties for marketing or promotional purposes.

As described above, certain disclosures involving advertising and analytics technologies may constitute “selling” or “sharing” under state privacy laws. Consumers may opt out of these practices through our Your Privacy Choices page and through applicable opt-out preference signals as described below.

7. Data Retention

We retain personal information for as long as reasonably necessary and proportionate to fulfill the purposes described in this Privacy Policy unless a longer retention period is required or permitted by law.

The length of time we retain information depends on factors including:

the nature and sensitivity of the information;
the purposes for which it was collected;
the duration of our relationship with you;
whether you maintain a GORUCK account or membership;
order, transaction, warranty, and customer-service requirements;
GORUCK's SCARS Lifetime Guarantee and the need to maintain records relating to warranty coverage and repairs;
fraud prevention and security needs;
tax, accounting, contractual, and legal requirements; and
applicable statutes of limitation and potential disputes.

When personal information is no longer reasonably necessary for these purposes, we take appropriate steps to delete, destroy, or deidentify it in accordance with our retention practices and applicable law.

8. Your Privacy Rights

Depending on your state of residence and applicable law, you may have the right to:

Know and Access: Request confirmation of whether we process your personal information and access information we maintain about you.
Correct: Request correction of inaccurate personal information.
Delete: Request deletion of personal information, subject to applicable exceptions.
Data Portability: Request a copy of certain personal information in a portable format.
Opt Out of Sale: Opt out of the sale of personal information as defined by applicable law.
Opt Out of Sharing or Targeted Advertising: Opt out of sharing personal information for cross-context behavioral advertising or processing personal data for targeted advertising.
Limit Certain Uses of Sensitive Personal Information: Where applicable, request limitations on certain uses or disclosures of sensitive personal information.
Opt Out of Certain Profiling or Automated Decision-Making: Where provided by applicable law, opt out of certain profiling or automated decision-making activities.
Appeal: Appeal our decision if we deny an eligible privacy-rights request and applicable law provides an appeal right.
Non-Discrimination: Exercise your privacy rights without unlawful discrimination or retaliation.

The availability and scope of these rights vary by state.

9. How to Exercise Your Privacy Rights

You may submit an applicable privacy request through our Your Privacy Choices page.

You may also contact us regarding privacy requests at:

Email: team@goruck.com or by calling 904-351-8294

We may request information that is reasonably necessary to verify your identity and process your request. Information collected for verification will be used only as permitted by applicable law.

You are not required to create a new GORUCK account solely to exercise your privacy rights.

We will respond to verified requests within the period required by applicable law. Where permitted, we may extend the response period when reasonably necessary and will notify you of the extension.

Certain requests may be denied or limited where an exception applies, including where information must be retained to complete a transaction, provide a requested product or service, honor warranty obligations, detect fraud or security incidents, comply with law, exercise legal rights, or for another legally permitted purpose.

Authorized Agents

Where permitted by applicable law, you may designate an authorized agent to submit a privacy request on your behalf. We may require reasonable proof of the agent's authority and may need to verify your identity directly with you.

Appeals

If we deny a request and your state provides a right to appeal, you may appeal the decision by following the instructions provided in our response or by contacting team@goruck.com and identifying your request as a “Privacy Request Appeal.”

We will review and respond to eligible appeals within the time required by applicable law. Where required, if an appeal is denied, we will provide information about how to contact the appropriate state regulator or attorney general.

10. Global Privacy Control and Universal Opt-Out Signals

Where required by applicable law, GORUCK honors legally recognized browser-based opt-out preference signals, including Global Privacy Control (“GPC”), as requests to opt out of the sale or sharing of personal information and/or processing for targeted advertising, as applicable.

Because these signals are generally browser- and device-specific, you may need to enable the signal separately on each browser or device you use. If you are a California resident please see the section below on the universal opt out right that may be exercised by visiting the Your Privacy Choices page.

If you are logged into a GORUCK account when a legally recognized opt-out preference signal is received, we may associate the preference with your account where required and technically feasible.

11. Marketing Communications

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the communication.

You may opt out of marketing text messages by following the opt-out instructions provided in the message or applicable mobile program terms.

Opting out of marketing communications does not prevent us from sending non-marketing communications, such as order confirmations, shipping notices, account notices, warranty communications, security notices, or other transactional or service-related messages.

12. Children and Minors

GORUCK's general ecommerce Services are not directed to children under 13, and we do not knowingly collect personal information online from children under 13 without legally required consent.

If we learn that we have collected personal information from a child under 13 in a manner inconsistent with applicable law, we will take reasonable steps to delete it.

GORUCK does not knowingly sell or share the personal information of consumers under 16 without the affirmative authorization required by applicable law.

GORUCK may offer programs, memberships, events, or other experiences that involve minors. Where a child-directed service is subject to additional privacy requirements, GORUCK will provide any additional notice or obtain consent required by applicable law.

13. Memberships, Promotions, and Other Programs

GORUCK may offer memberships, discounts, promotions, referral programs, giveaways, or other programs that provide benefits to participants.

Participation in these programs may require the collection of personal information necessary to administer the applicable program. Where a program is subject to additional privacy disclosures, consent requirements, or terms, we will provide the applicable notice at or before enrollment.

14. Data Security

GORUCK uses reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, destruction, loss, alteration, or disclosure.

However, no method of transmitting information over the Internet or storing information electronically can be guaranteed to be completely secure. You should use appropriate precautions when using online services, including protecting your account credentials.

15. Third-Party Websites and Services

Our Services may contain links to websites, applications, social media platforms, or services operated by third parties. Their privacy practices are governed by their own policies, not this Privacy Policy.

We encourage you to review the privacy policies of third-party services before providing personal information to them.

16. Additional State Privacy Disclosures

Residents of states with comprehensive consumer privacy laws may have additional rights under applicable state law. GORUCK will provide and honor privacy rights required by the law applicable to an eligible requesting consumer.

California Residents

This section supplements the remainder of this Privacy Policy for California residents and is intended to provide disclosures required by the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA”). Capitalized terms used in this section have the meanings given to them under the CCPA.

Notice at Collection. At or before the time we collect personal information, we provide notice of the categories of personal information collected, the purposes for which the information is collected or used, whether the information is sold or shared, and how long we retain the information or the criteria used to determine retention. The categories of personal information GORUCK has collected during the preceding 12 months, the sources of that information, our business or commercial purposes for collecting, using, retaining, disclosing, selling, or sharing it, and the categories of recipients are described in Sections 1 through 7 above.

California Privacy Rights. Subject to applicable exceptions and verification requirements, California residents may have the right to:

know and access personal information;
request correction of inaccurate personal information;
request deletion of personal information;
opt out of the sale or sharing of personal information;
limit certain uses or disclosures of sensitive personal information where applicable;
exercise applicable rights regarding certain automated decision-making or profiling; and
exercise their CCPA rights without unlawful discrimination or retaliation, including without being denied goods or services, charged different prices or rates, or provided a different level or quality of goods or services because they exercised a CCPA right, except as permitted by law.

Sale and Sharing of Personal Information. GORUCK does not sell personal information for monetary consideration. However, certain disclosures involving advertising, analytics, social media, and marketing technologies may constitute a “sale” or “sharing” under the CCPA, including disclosures of identifiers, internet or other electronic network activity information, commercial information, approximate geolocation, and marketing or preference information to advertising and analytics partners. California residents may opt out of sale or sharing through our Your Privacy Choices page and, where required by law, through legally recognized opt-out preference signals. If you have enabled such a signal, we will process it as a request to opt out of the sale and sharing of your personal information where required by applicable law.

How to Submit California Requests. California residents may exercise applicable rights through our Your Privacy Choices page, by emailing team@goruck.com, or by calling 904-351-8294. We may request information that is reasonably necessary to verify your identity and process your request. You are not required to create a new GORUCK account solely to exercise your CCPA rights.

Authorized Agents. California residents may designate an authorized agent to submit a CCPA request on their behalf. We may require proof that the agent has been authorized to act on your behalf and may also require you to verify your identity directly with us or confirm that you provided the agent permission to submit the request.

Sensitive Personal Information. GORUCK does not use or disclose sensitive personal information for purposes of inferring characteristics about California residents. The sensitive personal information we may collect, depending on the interaction, may include account log-in credentials in combination with access credentials, payment-card or payment-account information handled by payment providers, height, weight and age in the sizing tool, and information you submit in connection with warranty, SCARS, customer-service, event, or safety-related communications. We use or disclose sensitive personal information only for purposes permitted by the CCPA, such as providing requested goods or services, processing transactions, maintaining account security, preventing fraud, ensuring safety and integrity, administering customer-service, warranty, SCARS, event, or safety-related services, complying with law, and protecting legal rights. We do not sell or share sensitive personal information for cross-context behavioral advertising. Where the CCPA provides a right to limit certain uses or disclosures of sensitive personal information, California residents may submit a request through our Your Privacy Choices page.

Opt-Out Preference Signals. Where required by the CCPA, GORUCK treats legally recognized opt-out preference signals, including Global Privacy Control, as requests to opt out of sale or sharing for the browser, device, and, where required and technically feasible, the associated account. You have the option using Your Privacy Choices to Opt-out of selling or “sharing” your personal information to all websites you visit through a single step rather than having to make individualized requests to opt out on each website.

Minors. GORUCK does not knowingly sell or share the personal information of California consumers under 16 years of age without the affirmative authorization required by law.

Financial Incentives. GORUCK may offer memberships, discounts, promotions, referral programs, giveaways, or other programs that provide benefits to participants. If a program constitutes a financial incentive or price or service difference under the CCPA, we will provide a Notice of Financial Incentive describing the material terms of the program, the categories of personal information implicated, the value of the benefit, how the value is reasonably related to the personal information, and how to opt in or withdraw.

Residents of Other States

Residents of other states with applicable comprehensive privacy laws may have rights to access, correct, delete, or obtain a portable copy of personal data and to opt out of targeted advertising, sale of personal data, or certain profiling.

Some states also provide a right to appeal a denial of a privacy request. Instructions for appeals are provided in Section 9.

The precise rights available to you depend on your state of residence, the applicable law, and the particular processing activity.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, Services, or legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy. Where required by law, we will provide additional notice or obtain consent before materially different uses of personal information.

We encourage you to review this Privacy Policy periodically.

18. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, contact:

GORUCK LLC
390 16th Avenue South

Jacksonville Beach, FL 32250
United States

Email: team@goruck.com 904-351-8294

For privacy-rights requests, you may also use the Your Privacy Choices page.