Google

GORUCK, A Google Trusted Store


At GORUCK, we take customer service seriously.

Consumer confidence is one of the most challenging hurdles for e-commerce websites, and especially with new customers. Credit card fraud, fake web brands, poor customer service and delayed shipping are just some of the consumer experiences responsible for this lack of trust online.

Enter Google Trusted Stores

Google Trusted Stores is a program designed to help websites offer enhanced consumer confidence and protection. First, a website must pass a thorough examination of its commerce, customer service, and shipping policies. Once a brand passes this phase, the website must then enter into a 30-day qualification period where Google sends surveys to customers after they check out and after they should have received their order, allowing these customers to rate their shopping experience.

At GORUCK, we are proud to maintain 4.9 out of 5 stars. If you are a customer and have rated us, thank you for your support.

GORUCK review sample

It’s a long process and there are a few hoops to jump through, but worth it if it can drive greater consumer confidence.

How Are Buyers Protected?

From the Google Trusted Stores website: “In the rare case an issue does arise, Google is here to help resolve your issue and protect purchases up to $1,000*.”

At GORUCK, we never would expect a customer issue to ever escalate to such a level; however, for new customers who have never purchased from us in the past, this adds a level of security, protection and peace of mind not available at all websites.

What Else Can We Do?

We realize you can spend your money anywhere you please. We’d like to believe you buy from GORUCK because of our product and event quality, coupled with an obvious dedication to customer service, community, and good ol’ ‘Merica.

What else can we do to improve your shopping experience at GORUCK? Let me know personally at christian.griffith@goruck.com.