Normal running shoes are “ankle-turners” because they’re made for you to run in a straight line on stable ground, like pavement. When you move side to side, like we do, that creates problems and increased injury risk. The Rough Runner™ have added stability, laterally around the ankle and under foot to let you do more, to include heavy weight training, running, and ruck running.

Typical running shoes on the market use what we’ll call “marshmallow foam” under your foot. It’s squishy and soft. Like a waterbed, it might feel good for a bit, but it’s terrible for your body. Marshmallow foam also compresses very quickly, even when it’s high quality, which makes your shoes feel “dead” much faster. What that does is that it encourages you to buy more shoes. That’s fine for some, but we wanted to build a stable platform under your foot, too — good for high mileage and all the other things (not just running) that you want to do with your life.

Rough Runner™ will last longer and perform better for all who live on their feet, from endurance ruck/running junkies to the Fight Club Class taking 20K steps a day just doing the work.