PRE-ORDER ENDS MARCH 31, SHIPS MID APRIL
"Love Is the Only Force Capable of Transforming an Enemy Into Friend."
When asked how long it would take for justice to come to those seeking equality, Dr. King replied, “How long? Not long, because the arc of the moral universe is long, but it bends toward justice.”
The Selma to Montgomery marches were three protests held in March 1965, along the 54-mile highway from Selma, Alabama, to the state capital of Montgomery. Today, the Selma to Montgomery National Historic Trail honors the 54-mile march of non-violent activists, led by Dr. Martin Luther King Jr. In the lead up to and during these marches, peaceful protesters were met with intractable resistance and violence by whites in positions of power that resulted in the death of deacon Jimmie Lee Jackson, as well as the brutal beating of Amelia Boynton and others in an event that became known as Bloody Sunday. By highlighting racial injustice, these marches contributed to passage that year of the Voting Rights Act, a landmark federal achievement of the civil rights movement.
"Last Sunday, more than eight thousand of us started on a mighty walk from Selma, Alabama. We have walked through desolate valleys and across the trying hills. We have walked on meandering highways and rested our bodies on rocky byways. Some of our faces are burned from the outpourings of the sweltering sun. Some have literally slept in the mud. We have been drenched by the rains. Our bodies are tired and our feet are somewhat sore." - Excerpt from the speech delivered by Martin Luther King Jr. on the steps of the State Capitol in Montgomery, Alabama
How It Works
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Pre-order the Selma to Montgomery patch until the end of March 2026
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You ruck a total of 54 miles wherever you live, preferably with friends. You choose the weight and if you want the miles to be cumulative or consecutive.
Net proceeds of Selma to Montgomery patch sales will go to our partners at The Give Team, a fitness and leadership program made up of students from the New Image Youth Center located in the inner city neighborhood of Parramore in Orlando.