1% FOR THOSE WHO SERVE
We donate 1% of every dollar we make
That’s 1% of annual top-line revenue—every year—supporting Military, Veterans, First Responders, teachers, and more. We believe our way of life in America depends on those who serve, and the more we support them, the stronger our foundation as a country will be.
Our Commitment
1% of Annual Top Line Revenue
At GORUCK, service isn’t a slogan — it’s our roots. As an American business founded with Special Forces values, we are formally committing 1% of our annual top-line revenue to nonprofit partners who support those who serve our country and communities: Military, Veterans, First Responders (LEO + Fire), teachers, social workers, military spouses, and more.
This pledge builds on a legacy already in motion because doing good has always mattered as much to us as doing well.
When you see the 1% FOR THOSE WHO SERVE logo, it’s your proof:
Every purchase helps support the people who protect, teach, and strengthen America.
Join Us
Share in Our commitment
If you’re a business owner and you share our values and commitment, please join us as a 1% FOR THOSE WHO SERVE member.
HOW IT WORKS FOR BUSINESS MEMBERS
When your business joins the 1% FOR THOSE WHO SERVE movement, you earn the right to use the program mark across your website and marketing. This logo signals something consumers value: your company is backing its words with real support for those who serve.
As part of the approval process, you can also help expand our network of nonprofit partners. We prioritize organizations with top Charity Navigator ratings to ensure every contribution makes a meaningful impact.
Once approved, you donate directly to the nonprofits you support — no middleman, no hidden fees. Both cash and in-kind contributions count toward your 1% commitment.
Simple. Transparent. Built to make a difference.
