[{"id":260776067172,"handle":"all","title":"All","updated_at":"2025-10-27T18:05:05-04:00","body_html":"","published_at":"2021-06-02T15:40:21-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"not_contains","condition":"bundle"}],"published_scope":"global"},{"id":173652344932,"handle":"all-products","updated_at":"2025-10-27T18:05:05-04:00","published_at":"2024-11-25T09:14:21-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"ALL PRODUCTS","body_html":""},{"id":173570523236,"handle":"apparel","title":"Apparel","updated_at":"2025-10-27T07:03:52-04:00","body_html":"","published_at":"2020-09-23T13:43:52-04:00","sort_order":"manual","template_suffix":"template-apparel-cat","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Socks"},{"column":"type","relation":"equals","condition":"Women's Bra"},{"column":"type","relation":"equals","condition":"Women's Leggings"},{"column":"type","relation":"equals","condition":"Women's Outerwear"},{"column":"type","relation":"equals","condition":"Women's Pants"},{"column":"type","relation":"equals","condition":"Women's Shirt"},{"column":"type","relation":"equals","condition":"Women's Shorts"},{"column":"type","relation":"equals","condition":"Women's Tank"},{"column":"type","relation":"equals","condition":"Hat"},{"column":"type","relation":"equals","condition":"Men's Long Sleeve"},{"column":"type","relation":"equals","condition":"Men's Outerwear"},{"column":"type","relation":"equals","condition":"Men's Pants"},{"column":"type","relation":"equals","condition":"Men's Shirt"},{"column":"type","relation":"equals","condition":"Men's Shorts"},{"column":"type","relation":"equals","condition":"Hoodie"},{"column":"type","relation":"equals","condition":"Tri-Blend Graphic Tees"}],"published_scope":"global","image":{"created_at":"2020-09-24T10:06:59-04:00","alt":"Two people holding beer bottles smile and chat at a bar with posters and stickers on the wooden wall behind them.","width":1400,"height":500,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/1-plp-all-apparel.jpg?v=1758621013"}},{"id":271012888676,"handle":"full-price-only","updated_at":"2025-10-27T18:05:05-04:00","published_at":"2023-08-30T16:18:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"FULL PRICE ONLY","body_html":""},{"id":305688871012,"handle":"full-price-products-v2","title":"full price products v2","updated_at":"2025-10-27T18:05:05-04:00","body_html":"","published_at":"2025-07-21T13:40:47-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_not_set","condition":""}],"published_scope":"global"},{"id":173608992868,"handle":"graphics","title":"Graphic Tees, Tanks + Hoodies","updated_at":"2025-10-27T07:03:52-04:00","body_html":"Super soft and super tough - there's nothing like good graphic apparel. Comfortable enough for everyday wear, durable enough for rucking and ruck PT - GORUCK branded and printed in the USA on premium tri-blend.","published_at":"2020-09-25T11:23:37-04:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Tri-Blend Graphic Tees"},{"column":"tag","relation":"equals","condition":"t-shirt"},{"column":"tag","relation":"equals","condition":"womens-tank"},{"column":"tag","relation":"equals","condition":"womens-crop"},{"column":"tag","relation":"equals","condition":"womens-flowy"}],"published_scope":"global","image":{"created_at":"2020-09-25T15:55:22-04:00","alt":"Three men wearing sunglasses and GORUCK shirts walk together outdoors among a group of people.","width":1400,"height":500,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/8-plp-graphic-tees.jpg?v=1758621009"}},{"id":304991764580,"handle":"hide-pdp","updated_at":"2025-10-27T07:03:52-04:00","published_at":"2025-07-04T10:31:07-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"hide pdp","body_html":""},{"id":173608796260,"handle":"mens-apparel","title":"Men's Apparel","updated_at":"2025-10-27T07:03:52-04:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMen's performance apparel for rucking, travel \u0026amp; training.\u003c\/span\u003e","published_at":"2020-09-25T10:58:05-04:00","sort_order":"manual","template_suffix":"mens-all-collection","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"mens-tops"},{"column":"tag","relation":"equals","condition":"mens-bottoms"},{"column":"tag","relation":"equals","condition":"mens-accessories"}],"published_scope":"global","image":{"created_at":"2020-09-25T15:58:21-04:00","alt":"Man doing a push-up on concrete while wearing a red weighted backpack and black workout clothes.","width":1600,"height":600,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/plp-tees-training-apparel.jpg?v=1758621012"}},{"id":287865634916,"handle":"mens-tops","title":"Men's Tops","updated_at":"2025-10-27T07:03:52-04:00","body_html":"","published_at":"2024-04-25T10:04:12-04:00","sort_order":"manual","template_suffix":"mens-tops","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"mens-tops"}],"published_scope":"global","image":{"created_at":"2024-04-25T11:18:06-04:00","alt":"Three men wearing weighted vests walk outside in a residential neighborhood on a sunny day.","width":1600,"height":600,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/M_Tops_Header.jpg?v=1758621007"}},{"id":298997547108,"handle":"new-back-in-stock","updated_at":"2025-10-27T19:29:20-04:00","published_at":"2025-04-16T12:24:41-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"New + Back in Stock","body_html":""},{"id":174798569572,"handle":"tribe-gear","title":"TRIBE GEAR","updated_at":"2025-10-27T07:03:52-04:00","body_html":"\u003cp\u003eSince the first GORUCK Challenge in 2010, GORUCK has been synonymous with the harder path. To push yourself, and to be pushed. To find meaning in the beauty of shared pain, to seek challenges that demand growth, to serve something greater than yourself. To be a part of a real community of people pushing each other a little harder.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.goruck.com\/pages\/tribe\"\u003eGORUCK Tribe\u003c\/a\u003e is the next evolution of commitment — of mind, body, and spirit — to this harder path.\u003c\/p\u003e","published_at":"2021-02-15T11:47:43-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"tribe-gear"}],"published_scope":"global"}]
All GORUCK built gear, apparel, and footwear — everything we manufacture — comes with our Scars Lifetime Guarantee.
1% for Those Who Serve
As an American business with Special Forces roots, we at GORUCK are proud to donate 1% of our annual top line revenue to various non-profit partners who support those who serve.
Tribe 'n Training
Join Tribe & Training to get Monthly Patch + Challenge, Daily Workouts & Warrior Poet Bonus Content.
Choosing a selection results in a full page refresh.
