RUCK•ING [VERB]
What is Rucking?
Rucking is just walking with weight on your back. It's that simple.
Walking with a weighted rucksack (aka backpack) is an amazing way to build muscle, burn calories, and is 3x easier on your knees than running.
Best Sellers
Rucker 4.0
Training Weight Vest 2.0
Ruck Plate Carrier 3.0
GR1 USA - Ballistic Nylon Cordura (The Original Ruck) 210D Back Panel
Men's Ballistic Trainers - Blackout w/ Black Reflective Spearhead
MACV-2 - Mid Top - Black
Men's Rough Runner - Black + White
Mackall - Black + Forged Iron
Sandbag Kit (w/ Filler Bag)
Black
Sand Kettlebells
Wire Dopp
Kit Bag (Includes Shoulder Strap)
Who are we?
We're the original rucking company — we built the first gear and community around carrying weight with purpose. Our roots are in the Special Forces, but our mission is simple: make tough gear that lasts and bring people together through shared adventure.
New Back In stock
Spy Ruck
Rucking Weight Vest
COSTA RICA RUCK + FLOW 2026
Gym Bag - Cordura
Scars
Lifetime guarantee
Everything we build — rucks, apparel, footwear — comes with our Scars Lifetime Guarantee. If you manage to wear it out or break it, we’ll fix it or replace it (our call), free of charge. No receipt. No proof of purchase. We know our own gear, and lifetime means lifetime.
We build premium gear and back it up with premium service. That means real people, real conversations about how you use your gear, and hands-on repairs done by our Scars techs right here at GORUCK HQ in Jacksonville, Florida.
Scars Lifetime Guarantee
All GORUCK built gear, apparel, and footwear — everything we manufacture — comes with our Scars Lifetime Guarantee.
1% for Those Who Serve
As an American business with Special Forces roots, we at GORUCK are proud to donate 1% of our annual top line revenue to various non-profit partners who support those who serve.
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