TOUGH GEAR, TOUGHER PEOPLE.
GORUCK should not exist. Jason McCarthy was a Special Forces soldier, not a businessman, when in 2008 he had what he calls a stupid idea to build a bag that would thrive in Baghdad and New York City. There was no business plan, or launch strategy, or equity raises.
There was simply a Special Forces way of life, a community to live up to, and another to build.
So, yes we build gear. Yes, we lead events, build teams, and strengthen communities. But only because if we didn’t, we’d have to find some other way to change the world, one day at a time.