We believe our way of life in America depends on those who serve, and the more we support them, the stronger our foundation as a country will be.
As an American business with Special Forces roots, we at GORUCK are proud to announce that, moving forward, we are formally committing to donate 1% of our annual top line revenue to various non-profit partners who support those who serve — this means military, Veterans, First Responders (LEO, Fire), teachers, social workers, and communities such as military spouses.
While this formal commitment is new, supporting those who serve is part of our DNA. From 2015 - 2020, we donated just under $1MM through our Foundation at 0.99% of our top line revenue (full numbers listed below). As a business, we aim to do well, but we care more about building a legacy of doing good.
When you see the 1% FOR THOSE WHO SERVE logo, this is proof of our commitment to supporting those who serve our way of life in America.
How It Works for Business Members
If you join us as a business, you will be able to use the 1% FOR THOSE WHO SERVE logo on your website and other marketing materials. Consumers are no fools — this is a mark that symbolizes that you’re putting your money where your mouth is in terms of support for those who serve.
In your approval process, you can help grow our list of approved non-profit partners — preference is given to non-profits with top scores on Charity Navigator. Once approved, you will donate directly to them, we do not need to run any interference. Cash and in-kind donations count toward your top line revenue donations.