Modern Jungle Boots
Ready When You Are.
Tested by Special Forces in cities, mountains, jungles and deserts, the world over.
Inspired by Vietnam-era Jungle Boots worn by MACV-SOG and other Special Forces units in the 60's. Modernized to today’s all-terrain requirements of traveling, training, rucking - and assaulting.
The Best Story in the History of Footwear
Old-School Special Forces
Richard Rice, 5th Special Forces Group, US Army 1966-94, GORUCK Senior Advisor
Post 9/11 Modern Day Special Forces
Jason McCarthy, 10th Special Forces Group, 2006-08, GORUCK Founder
Inventor of the Reebok Pump
Paul Litchfield, 30 Year Shoe Dog, Senior Director of GORUCK Footwear
The Story Behind MACV-1™
MACV-1™ became the best story in the history of footwear because it’s not just about the boots. It’s about how we took Rich’s story, Rich’s 30 years of service in Special Forces that began in the jungles of Vietnam, and brought it to life, today.
45 Years Later
Back in Vietnam
"I always wanted to wave the American flag in north Vietnam. I didn't think it would take me 50 years, but we did it for everyone who fought, and for everyone who didn't come back."
Watch Rich's return to Vietnam, a 10-part series through history.
This process mirrored a Special Forces mission. Lots of planning, lots of testing, and a relentless pursuit of excellence against all odds. We succeeded in creating the best, most adaptable rucking boot for Special Forces guys because our team had a mastery of the fundamentals, and we weren’t afraid to break the rules when we had to.
Most importantly, we stayed true to our roots and to ourselves.
The result is simple. My MACV-1’s are better than any boots I wore in my 30 year Army career spanning jungle, desert, mountainous, and urban warfare. And when the mission’s over, you can drink in ‘em, too.
We had a lot of freedom on this project, the kind of freedom you never have at a big shoe company with ten tons of bureaucracy built into every decision.
We had the freedom to spend four years on one boot, the freedom to product test in some of the world’s harshest environments, the freedom to never talk about reducing our standards to hit a certain price point, the freedom to not work with people who form their opinions in spreadsheets.
All we had to do was focus on the fundamentals of footwear and Special Forces requirements and keep refining the boots until there was nothing left to remove. Every project should take four years if it leads to an outcome like MACV-1. This is the best team I’ve ever worked on, and with the adventures we had, I wish it would have taken even longer.
When I wear my MACV-1’s, I think of all the memories that went into making them. Waving an American flag in northern Vietnam with Rich, wrestling Paul at 3am in the back of a cab in Saigon, standing solemnly outside of the ‘Hanoi Hilton’ when a local family came up and asked us — with smiles on their faces — if we were from America.
Smiles. At us Americans. In front of the Hanoi Hilton.
MACV-1’s are more than a boot to me. They’re the story of how our team took Rich’s 30 year career that began in the jungles of Vietnam, and brought it to life, today.
4+ Years in the Making
Four years of failure, four years of sweating every detail and the details to the details, four years of testing in some of the most difficult terrain on the planet, four years of never quitting until the job was done.
At the Factory
HSV builds ~4 million pairs of shoes a month. We’ve partnered with a global leader in quality, performance footwear with best in class automation. This combination was not available to create performance boots in the United States of America.