BOOK: How Not to Start a Backpack Company
BOOK: How Not to Start a Backpack Company
BOOK: How Not to Start a Backpack Company
BOOK: How Not to Start a Backpack Company
BOOK: How Not to Start a Backpack Company
BOOK: How Not to Start a Backpack Company
BOOK: How Not to Start a Backpack Company
BOOK: How Not to Start a Backpack Company
BOOK: How Not to Start a Backpack Company
BOOK: How Not to Start a Backpack Company

BOOK: How Not to Start a Backpack Company

Regular price $40.00

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221 in stock

Signed and numbered, this limited edition hardback includes a commemorative Java Summer 2010 patch. 379 pages.

How Not to Start a Backpack Company

The debut book from Jason McCarthy, founder of GORUCK.

My life was a mess. I had just gotten out of the military, I was going through a divorce from the only love of my life, and the financial crisis was in full swing.

My company, GORUCK, was little more than a hobby in the Summer of 2010. I was broke and thought I had nothing to lose, so my dog Java and I hit the open roads to visit all 48 contiguous states, to meet people and get into adventures. I thought we could sell a few backpacks, too.

I was searching for something, I just didn’t know what. And I found some answers, just not the ones I expected.

Jason McCarthy, Author

From Jason

Direct to You

Feedback from Advance Readers

I’ve never read anything like this, and it took me a couple days to fully process. To me, the overarching theme of this story is "lost and found" — losing the love of your life, losing your way, and finding a path back to both. It’s way more of a love story than the title gives it credit for. Jason is a great storyteller with a great story to tell.

HH

This is raw AF. I’ve never read a more honest “business book”.

CW

This isn’t your average business book. It’s not a principle-preacher. It’s a testimony, a glimpse into the REAL life of an entrepreneur. Full of drama, tears, dopamine, and fear... you’ll learn that success and legacy isn’t happenstance. This is an inspiring story that embodies the resilience and backbone of the American economy.

ZE

This story is iconic in an On the Road, travels of Kerouac kind of way, but for a new generation. Jason’s voice is unmistakable, and timely, representing the force of utter desperation in love and loss and identity. And what it looks like as it all falls apart. I can see why it took a while for this to come out. There are a lot of sparking frayed wires exposed. But man, what a story, and a full life he’s led. It’s a rewarding read, and of course Java is epic.

DZ