[{"id":260776067172,"handle":"all","title":"All","updated_at":"2025-10-30T19:47:39-04:00","body_html":"","published_at":"2021-06-02T15:40:21-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"not_contains","condition":"bundle"}],"published_scope":"global"},{"id":173652344932,"handle":"all-products","updated_at":"2025-10-30T19:47:39-04:00","published_at":"2024-11-25T09:14:21-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"ALL PRODUCTS","body_html":""},{"id":305684185188,"handle":"back-to-school","updated_at":"2025-10-30T11:45:09-04:00","published_at":"2025-07-21T11:12:44-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Back to School","body_html":""},{"id":173559742564,"handle":"bullet-ruck","title":"Bullet","updated_at":"2025-10-30T19:26:38-04:00","body_html":"","published_at":"2020-09-21T14:25:13-04:00","sort_order":"manual","template_suffix":"template-bullet-cat","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Bullet Ruck"}],"published_scope":"global","image":{"created_at":"2020-09-25T16:11:40-04:00","alt":"A person with a backpack walks along a narrow path beside a stream and a wooden building in a rural area.","width":1400,"height":500,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/5-plp-bullet.jpg?v=1758621013"}},{"id":265086795876,"handle":"cordura-backpacks","updated_at":"2025-10-30T11:45:09-04:00","published_at":"2022-01-29T18:28:34-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Cordura Backpacks","body_html":"\u003cp\u003eCordura is the primary fabric of choice for Goruck backpacks \u003cmeta charset=\"utf-8\"\u003edue to its military-grade durability, strength-to-weight ratio, and abrasion resistance. Cordura ballistic nylon is also used in Goruck \u003ca href=\"https:\/\/www.goruck.com\/collections\/footwear\"\u003eshoes,\u003c\/a\u003e \u003ca href=\"https:\/\/www.goruck.com\/products\/kit-bag\"\u003eduffle bags\u003c\/a\u003e, \u003ca href=\"https:\/\/www.goruck.com\/products\/training-weight-vest\"\u003eweight vests\u003c\/a\u003e, and \u003ca href=\"https:\/\/www.goruck.com\/products\/sandbags\"\u003esandbags\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eGORUCK utilizes 1000D (Denier), 500D, 210D, and 1050 Cordura ballistic nylon to make the world's toughest gear - backed by \u003ca href=\"https:\/\/www.goruck.com\/pages\/scars-lifetime-guarantee\" data-mce-href=\"https:\/\/www.goruck.com\/pages\/scars-lifetime-guarantee\"\u003eSCARS Guarantee\u003c\/a\u003e and proven for life.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2022-01-29T18:28:23-05:00","alt":"GORUCK cordura backpacks","width":1400,"height":500,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/cordura_backpacks.jpg?v=1643499981"}},{"id":271012888676,"handle":"full-price-only","updated_at":"2025-10-30T13:05:01-04:00","published_at":"2023-08-30T16:18:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"FULL PRICE ONLY","body_html":""},{"id":305688871012,"handle":"full-price-products-v2","title":"full price products v2","updated_at":"2025-10-30T13:05:01-04:00","body_html":"","published_at":"2025-07-21T13:40:47-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_not_set","condition":""}],"published_scope":"global"},{"id":280246059108,"handle":"gear","updated_at":"2025-10-30T19:47:39-04:00","published_at":"2023-09-14T13:29:51-04:00","sort_order":"manual","template_suffix":"big-collection","published_scope":"web","title":"Gear","body_html":"","image":{"created_at":"2023-09-15T10:31:27-04:00","alt":"Two black duffle bags are placed on a cracked asphalt surface. One bag is labeled GORUCK 30L and the other has a camouflage pattern. Both bags are visibly worn and used.","width":2000,"height":1000,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/gear-header.jpg?v=1731025828"}},{"id":304991764580,"handle":"hide-pdp","updated_at":"2025-10-30T17:40:00-04:00","published_at":"2025-07-04T10:31:07-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"hide pdp","body_html":""},{"id":166275809380,"handle":"rucksacks","title":"Rucksacks","updated_at":"2025-10-30T19:47:39-04:00","body_html":"\u003cp style=\"padding-bottom: 0; margin-bottom: 0; \"\u003eBackpacks break, they’re cheap and nobody really loves them. A rucksack is not a backpack. Our rucks have a cult following because they carry a lot of weight comfortably, they keep the weight stable when you’re moving, and they last forever. Every ruck we build is backed by our Scars Lifetime Guarantee.\u003c\/p\u003e\n\u003cp style=\"padding-bottom: 0; margin-bottom: 0; \"\u003eGORUCK rucksacks are the best, toughest backpacks for EDC, rucking, bugging out, and traveling. Our rucksacks have been proven in the toughest environments in the world and are built to Special Forces standards.\u003c\/p\u003e\n\u003cp style=\"padding-bottom: 0; margin-bottom: 0; \"\u003eAdditionally, they offer you a gym on your back. Just get your rucksack, load it with weight, and get moving—it’s that easy. Our heavy-duty rucking backpacks are built to last.\u003c\/p\u003e","published_at":"2020-08-26T09:38:14-04:00","sort_order":"manual","template_suffix":"template-rucksacks-cat","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"GR1"},{"column":"type","relation":"equals","condition":"GR2"},{"column":"type","relation":"equals","condition":"Rucker 4.0"},{"column":"type","relation":"equals","condition":"RPC"},{"column":"type","relation":"equals","condition":"Bullet Ruck"},{"column":"type","relation":"equals","condition":"GR3"},{"column":"tag","relation":"equals","condition":"rpc-bundle"},{"column":"tag","relation":"equals","condition":"rucker-starter-bundle"},{"column":"type","relation":"equals","condition":"Weight Training Vest"},{"column":"type","relation":"equals","condition":"Radio Ruck"},{"column":"type","relation":"equals","condition":"Echo Ruck"},{"column":"type","relation":"equals","condition":"M22"},{"column":"type","relation":"equals","condition":"GR0"},{"column":"type","relation":"equals","condition":"KR1"},{"column":"type","relation":"equals","condition":"M23"}],"published_scope":"global","image":{"created_at":"2020-09-25T16:12:16-04:00","alt":"rucksack daypack","width":1400,"height":500,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/1-plp-all-rucksacks.jpg?v=1643564295"}},{"id":173632487524,"handle":"scars","title":"Scars Lifetime Guarantee","updated_at":"2025-10-30T19:47:39-04:00","body_html":"","published_at":"2022-08-18T11:13:15-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"equals","condition":"TAC Hat - 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