You see this guy? People call him Jason, he’s the CEO of GORUCK. That’s fine and all, but he works for me. I’m the President and I work for you, GORUCK Nation. You’re the toughest boss (strength in numbers), as you should be. I keep this "company" called GORUCK true to its grassroots beginning and I make sure that we do right by people (that means you). When you think of us, I want you to smile.
A lesser man would crumble in my boots.
My greatest fear is a boring life, we don’t believe in that for you or for us.