"There’s another fitness trend that is starting to surge, and it comes from the military. The act of moving with weight, called rucking, is a fundamental element of the military, particularly for infantry soldiers."
"We talk about ignorance and education, when to throw in the towel and when to drive on, respecting and honoring your roots, being present in the moment, and how to build a life by building a business."
"What started as an idea to create and sell no-frills, tough-as-nails backpacks became something much bigger. Tune in to hear how Jason’s early adventures in business helped him find deeper meaning for his company."
"GORUCK SELECTION is not only the toughest endurance event on the planet, it’s also an attempt to bridge the military-civilian divide. Hosted by a group of Special Forces combat veterans, this 48-hour challenge is a condensed interpretation of the US Army’s 24-day Assessment and Selection."
"The GR1 is a hell of a tough bag that looks at home in an office, on a trail, or dragged through a muddy pit. Although a few companies made expensive backpacks before the GR1, GORUCK more or less invented (and now defines) the tough, buy-it-for-life pack."
"Popularized by CrossFit and military workouts, sandbags are awkward to lift, making them good tools for building functional strength whether you’re doing bear crawl drags, clean and jerks, or farmer’s carries. GORUCK's sandbags are made of rugged Cordura and have padded handles, so they’re easier to hold."
"Being able to depend on the gear wasn’t his only lesson. He also learned about failure and responding to it, so when no one bought his treasure he founded a unique race that would help sell his product and leaned on his teambuilding skills."
"I recently had the pleasure to read through the GORUCK Rucking White Paper. It's basically 18,000+ words on everything you could ever want to know about moving long distances with weight on your back."
"Wouldn’t it be great if GORUCK made a boot to match its bags? Maybe one co-designed by the brains behind the iconic Reebok Pump and a living, breathing Special Forces veteran who returned to Vietnam for the first time in 45 years to make this pair of ass-kickers a reality?"
"In bag-loving circles, GORUCK's origin story has become the stuff of legend. In 2008, founder Jason McCarthy left the Special Forces, had his heart broken, and out of the rubble of his life built a bag based on his experiences overseas that could tackle both urban commutes and battles against insurgents."
"Put a weight in your backpack and go for a walk. It sounds deceptively simple, but this age-old activity, newly popularized by military-fitness programs, will torch fat, boost strength, and challenge even the most seasoned gym-goer. It’s called rucking."
"Thanks to GORUCK — a company that manufactures rucksacks and puts on rucking-centered challenges — rucking has become a popular fitness activity amongst civilians. Their events have introduced thousands of people to the idea of walking around with a heavy backpack while doing hard things like carrying logs and doing push-ups."
"Last year, live events and equipment sales helped GORUCK pull in total revenues of $15 million: 80% from gear sales and 20% from events. Now McCarthy is able to give back to the military community that helped inspire the idea, both through hiring veterans and through the company's nonprofit registered using LegalZoom."
"The weekend is part special ops training, part battle reenactment, and part history lesson. Between exercises, the military leaders take time to describe military tactics and detail how events unfolded, and visit buildings and churches in Normandy still pockmarked by bullets."
"“Rucking is great for the average person,” says Doug Kechijian, Doctor of Physical Therapy at Peak Performance, in New York City, and a former US Special Forces soldier. “It’s simple, and it delivers a lot of health and fitness benefits.”"
"The Challenge is so successful that it forces the question as whether GORUCK is a bag company or a company that puts on team-building physical challenges. The tension - or synergy - of these projects is fascinating and challenges the notion of how a small business can build a loyal customer base."
"GORUCK gear is designed to take a serious beating and then some. Their military-grade gear accommodates day trips, travel trips as carry-on luggage or general EDC use. They have built up a loyal following through their GORUCK Challenge events where both the participants and the gear get rigorously put through their paces."