Press Resources


For press inquiries, please contact press@goruck.com
Featured Press
"Jason shares his deep understanding on the need for embracing the uneasiness of life and why staying active and outside is pivotal to becoming a great leader and father."
The Leadership Connection between Body and Mind.
TribeCAST - October 16, 2020
"There’s another fitness trend that is starting to surge, and it comes from the military. The act of moving with weight, called rucking, is a fundamental element of the military, particularly for infantry soldiers."
Why is this interesting? - The Rucking Edition
Why is this interesting? - October 14, 2020
"We talk about ignorance and education, when to throw in the towel and when to drive on, respecting and honoring your roots, being present in the moment, and how to build a life by building a business."
Building a Business, Building a Life
Order of Man - September 29, 2020
"What started as an idea to create and sell no-frills, tough-as-nails backpacks became something much bigger. Tune in to hear how Jason’s early adventures in business helped him find deeper meaning for his company."
How Not to Build a Business
EntreLeadership Podcast - September 21, 2020
"The GR1 remains a popular pick as one of the best tactical backpacks in the community for its proven bombproof durability, made in the USA quality, and lifetime guarantee."
The 15 Best EDC Backpacks in 2020
Everyday Carry - September 17, 2020
"GORUCK SELECTION is not only the toughest endurance event on the planet, it’s also an attempt to bridge the military-civilian divide. Hosted by a group of Special Forces combat veterans, this 48-hour challenge is a condensed interpretation of the US Army’s 24-day Assessment and Selection."
The Standard - GORUCK Documentary Film
Yahoo! Entertainment - September 03, 2020
"The GR1 is a hell of a tough bag that looks at home in an office, on a trail, or dragged through a muddy pit. Although a few companies made expensive backpacks before the GR1, GORUCK more or less invented (and now defines) the tough, buy-it-for-life pack."
The Best Buy It for Life Backpack (Please Don’t Call It Tactical)
Wirecutter by The New York Times - July 31, 2020
"Popularized by CrossFit and military workouts, sandbags are awkward to lift, making them good tools for building functional strength whether you’re doing bear crawl drags, clean and jerks, or farmer’s carries. GORUCK's sandbags are made of rugged Cordura and have padded handles, so they’re easier to hold."
How To Build An Epic Home Gym To Get You Through Self Isolation
Men's Health - March 30, 2020
"No conversation about indestructible bags is complete without GORUCK getting a mention."
The Toughest Bags for EDC in 2020
Everyday Carry - January 24, 2020
"In addition to selling packs, GORUCK hosts hundreds of events each year focused on building teamwork and camaraderie, and testing physical fitness, based on Special Forces training."
The Grow with Google Veteran-Led Business Hall of Fame
Grow with Google - December 13, 2019
"Being able to depend on the gear wasn’t his only lesson. He also learned about failure and responding to it, so when no one bought his treasure he founded a unique race that would help sell his product and leaned on his teambuilding skills."
Special Forces Veteran Inspires Fitness Gear Revolution with GORUCK Startup
FOX Business - November 11, 2019
"GORUCK CEO and founder Jason McCarthy talks about his American-made, veteran-owned, durable rucksack company."
Veteran's Rucksack Company is Worth Millions
FOX Business - November 08, 2019
"Tune in to hear Jason’s story, a true testament to the power of resilience and daring to dream big dreams. But most of all, it’s about what it means to serve a cause so much bigger than yourself."
Serve Something Greater
EntreLeadership Podcast - September 09, 2019
"I recently had the pleasure to read through the GORUCK Rucking White Paper. It's basically 18,000+ words on everything you could ever want to know about moving long distances with weight on your back."
The Rucking White Paper: Everything You Need to Know about Rucking and Then Some
We Are the Mighty - September 05, 2019
"The company has grown both in size — it now has 30 employees — and in impact. It hosts thousands of events each year to help people get out and engage with the world."
Google Helps Florida Businesses Move Toward Their Goals
Google Economic Impact - May 23, 2019
"Richard Rice served nearly 30 years in the U.S. Army Special Forces, participating in every major conflict and mission of his generation. He is a senior adviser at GORUCK."
Unpacking the War: A Soldier Returns to Vietnam
Military.com - November 13, 2018
"Wouldn’t it be great if GORUCK made a boot to match its bags? Maybe one co-designed by the brains behind the iconic Reebok Pump and a living, breathing Special Forces veteran who returned to Vietnam for the first time in 45 years to make this pair of ass-kickers a reality?"
GORUCK's New Boot Was Inspired By The Iconic Special Forces Jungle Boot Of Vietnam
Task & Purpose - June 18, 2018
"Jason McCarthy, a Special Forces soldier, had no idea that he would be a businessman running a multimillion-dollar operation."
How A Special Forces Soldier Built A Multimillion-Dollar Backpack Brand
Forbes - February 12, 2018
"In bag-loving circles, GORUCK's origin story has become the stuff of legend. In 2008, founder Jason McCarthy left the Special Forces, had his heart broken, and out of the rubble of his life built a bag based on his experiences overseas that could tackle both urban commutes and battles against insurgents."
Review: GORUCK GR1
WIRED - January 03, 2018
"Put a weight in your backpack and go for a walk. It sounds deceptively simple, but this age-old activity, newly popularized by military-fitness programs, will torch fat, boost strength, and challenge even the most seasoned gym-goer. It’s called rucking."
Rucking: The Cardio Workout That Builds Muscle Too
Men's Journal - December 06, 2017
"Thanks to GORUCK — a company that manufactures rucksacks and puts on rucking-centered challenges — rucking has become a popular fitness activity amongst civilians. Their events have introduced thousands of people to the idea of walking around with a heavy backpack while doing hard things like carrying logs and doing push-ups."
Cardio for the Man Who Hates Cardio: The Benefits of Rucking
Art of Manliness - October 01, 2017
"Last year, live events and equipment sales helped GORUCK pull in total revenues of $15 million: 80% from gear sales and 20% from events. Now McCarthy is able to give back to the military community that helped inspire the idea, both through hiring veterans and through the company's nonprofit registered using LegalZoom."
GORUCK: Changing Lives One Ruck at a Time
LegalZoom - July 10, 2017
"The weekend is part special ops training, part battle reenactment, and part history lesson. Between exercises, the military leaders take time to describe military tactics and detail how events unfolded, and visit buildings and churches in Normandy still pockmarked by bullets."
The Latest Exercise Fad: Storming Normandy Beach on D-Day
Time - June 02, 2017
"Any bag capable of hauling hundreds of pounds up mountains on a regular basis is going to be a good option for long-term travel."
GORUCK at Pack Hacker
Pack Hacker - May 11, 2017
"We received dozens of nominations for the best everyday backpack, but once the deliberations were all zipped up, the GORUCK GR1 told all of its competitors to go ruck themselves."
The Best Everyday Backpack Is the GORUCK GR1
The Inventory - March 29, 2017
"Jason McCarthy teaches lessons focused on problem solving and rapport building related to “Charming the Snake,” a way of life for Green Berets that works in war, business, and love."
Charming the Snake
Art of Charm - August 31, 2016
"Jason McCarthy, former Green Beret and the founder of GORUCK talks about communication, building rapport, and team building strategies from the Special Forces and GORUCK."
Team Building Strategies from the Special Forces & GORUCK
Order of Man - August 16, 2016
"The Punisher himself carries a GORUCK GR1, so you automatically know that there has to be something uniquely badass about this brand."
A Bag Made For War And The Chaos Of Everyday Life
Task & Purpose - July 21, 2016
"“Rucking is great for the average person,” says Doug Kechijian, Doctor of Physical Therapy at Peak Performance, in New York City, and a former US Special Forces soldier. “It’s simple, and it delivers a lot of health and fitness benefits.”"
The Fitness Trend Men Everywhere Can’t Get Enough Of
Men's Health - December 25, 2015
"As the sun rose in Boston on Monday, the small group reflected on the power and spirit of Boston Strong through the heroic acts of those who gave their lives to protect their country."
Steps of Glory: the 12-hour Endurance Test to Honor U.S. Soldiers
Mashable - May 28, 2015
"No nonsense tactical looks that fit in just as well in the urban jungle as they do in the real one."
GORUCK Bags
Uncrate - August 29, 2013
"We have been beaten but not broken. We have worked as a team and finished together. Nobody quit."
‘Don’t quit’: Why a Post writer signed up for 12 hours of hell. Twice.
Washington Post - August 23, 2013
"The Challenge is so successful that it forces the question as whether GORUCK is a bag company or a company that puts on team-building physical challenges. The tension - or synergy - of these projects is fascinating and challenges the notion of how a small business can build a loyal customer base."
GORUCK: The Most Passionate Brand Following in the World
HuffPost - December 20, 2011
"We’ve written about GORUCK and their tactically inspired gear a number of times. Made in the USA, bomb proof, with a life time guarantee, they’re the kind of company we love to support. Enough said."
GORUCK at Gear Patrol
Gear Patrol - September 28, 2011
"GORUCK gear is designed to take a serious beating and then some. Their military-grade gear accommodates day trips, travel trips as carry-on luggage or general EDC use. They have built up a loyal following through their GORUCK Challenge events where both the participants and the gear get rigorously put through their paces."
GORUCK at Carryology
Carryology - April 15, 2011
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