[{"id":260776067172,"handle":"all","title":"All","updated_at":"2025-11-01T17:00:05-04:00","body_html":"","published_at":"2021-06-02T15:40:21-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"not_contains","condition":"bundle"}],"published_scope":"global"},{"id":173652344932,"handle":"all-products","updated_at":"2025-11-01T17:00:05-04:00","published_at":"2024-11-25T09:14:21-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"ALL PRODUCTS","body_html":""},{"id":174862368868,"handle":"best-sellers","updated_at":"2025-11-01T16:55:01-04:00","published_at":"2021-02-23T13:28:06-05:00","sort_order":"manual","template_suffix":"template-bestsellers-cat","published_scope":"global","title":"Best Sellers","body_html":"","image":{"created_at":"2021-02-23T13:19:27-05:00","alt":"Person in a muddy creek, wearing a backpack and camouflage clothing, appears focused and determined.","width":2048,"height":1365,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/plp-training_e183888c-c56f-4c66-a10e-b9f2c87d82da.jpg?v=1743451630"}},{"id":299171479652,"handle":"earn-it-collection","updated_at":"2025-11-01T16:55:01-04:00","published_at":"2025-02-18T13:12:44-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Earn It Collection","body_html":""},{"id":173609287780,"handle":"equipment","title":"Equipment","updated_at":"2025-11-01T16:55:01-04:00","body_html":"","published_at":"2020-09-25T11:59:57-04:00","sort_order":"manual","template_suffix":"template-trainequip-cat","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Ruck Plates"},{"column":"type","relation":"equals","condition":"Sandbags"},{"column":"type","relation":"equals","condition":"Gear Accessories"},{"column":"tag","relation":"equals","condition":"sandbag-bundle"},{"column":"tag","relation":"equals","condition":"rucker-starter-bundle"},{"column":"tag","relation":"equals","condition":"ruck-plate-bundle"},{"column":"type","relation":"equals","condition":"Sand Kettlebell"},{"column":"type","relation":"equals","condition":"Sand Medicine Ball"},{"column":"type","relation":"equals","condition":"Sand Jerry Can"}],"published_scope":"global","image":{"created_at":"2020-09-25T16:17:56-04:00","alt":"Man in workout clothes with a weighted vest stands in a garage gym with an American flag on the wall.","width":1400,"height":500,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/PLP-EQUIPMENT-200317.jpg?v=1758621014"}},{"id":260451139684,"handle":"event-gear","updated_at":"2025-11-01T16:55:01-04:00","published_at":"2021-03-10T11:26:26-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Event Gear","body_html":""},{"id":271012888676,"handle":"full-price-only","updated_at":"2025-11-01T17:00:05-04:00","published_at":"2023-08-30T16:18:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"FULL PRICE ONLY","body_html":""},{"id":305688871012,"handle":"full-price-products-v2","title":"full price products v2","updated_at":"2025-11-01T16:55:01-04:00","body_html":"","published_at":"2025-07-21T13:40:47-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_not_set","condition":""}],"published_scope":"global"},{"id":280246059108,"handle":"gear","updated_at":"2025-11-01T16:55:01-04:00","published_at":"2023-09-14T13:29:51-04:00","sort_order":"manual","template_suffix":"big-collection","published_scope":"web","title":"Gear","body_html":"","image":{"created_at":"2023-09-15T10:31:27-04:00","alt":"Two black duffle bags are placed on a cracked asphalt surface. One bag is labeled GORUCK 30L and the other has a camouflage pattern. Both bags are visibly worn and used.","width":2000,"height":1000,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/gear-header.jpg?v=1731025828"}},{"id":280351965284,"handle":"get-started-rucking","updated_at":"2025-11-01T16:55:01-04:00","published_at":"2023-10-04T11:58:57-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Get Started Rucking","body_html":""},{"id":302010335332,"handle":"gifts-for-mom","title":"Gifts for Mom","updated_at":"2025-11-01T16:55:01-04:00","body_html":"","published_at":"2025-04-23T10:15:57-04:00","sort_order":"manual","template_suffix":"mothers-day-collection","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"mothersday"}],"published_scope":"web"},{"id":289330724964,"handle":"goruck-partner-program","updated_at":"2025-11-01T17:00:05-04:00","published_at":"2024-06-03T14:30:31-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"GORUCK Partner Program","body_html":""},{"id":285438050404,"handle":"goruck-x-savage-race","updated_at":"2025-11-01T16:55:01-04:00","published_at":"2024-02-29T16:20:30-05:00","sort_order":"best-selling","template_suffix":"temp-savage-race","published_scope":"web","title":"GORUCK x Savage Race","body_html":"","image":{"created_at":"2024-02-22T13:50:49-05:00","alt":"A group of people in athletic gear poses in front of a large ramp, holding flags, outdoors.","width":2000,"height":1000,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/SR_Collection_Header.jpg?v=1732113814"}},{"id":287086510180,"handle":"gpp-15-off","updated_at":"2025-11-01T16:55:01-04:00","published_at":"2024-05-01T18:28:01-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"GPP - Gear \u0026 Ruck Plates","body_html":""},{"id":288273334372,"handle":"murph","updated_at":"2025-11-01T16:55:01-04:00","published_at":"2024-05-07T11:59:20-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Murph Collection","body_html":"","image":{"created_at":"2024-05-07T13:51:52-04:00","alt":null,"width":2000,"height":1000,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/MURPH_Collection_Header.jpg?v=1715104313"}},{"id":296173863012,"handle":"ruck-plate-bundle","updated_at":"2025-11-01T16:55:01-04:00","published_at":"2024-11-29T08:25:38-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Ruck Plate Bundle","body_html":""},{"id":308677443684,"handle":"ruck-plates","title":"Ruck Plates","updated_at":"2025-11-01T16:55:01-04:00","body_html":"","published_at":"2025-10-06T11:58:47-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Ruck Plates"},{"column":"type","relation":"equals","condition":"Sand Ruck Plates"}],"published_scope":"global","image":{"created_at":"2025-10-06T12:03:22-04:00","alt":"Four black weight plates of different sizes lined up next to a black GORUCK backpack on a concrete floor.","width":2000,"height":1000,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/Ruck_Plate_Collection.jpg?v=1759766685"}},{"id":266085564516,"handle":"ruck-plates-archive","updated_at":"2025-11-01T16:55:01-04:00","published_at":"2022-02-24T15:27:00-05:00","sort_order":"manual","template_suffix":"template-ruckplates-cat","published_scope":"global","title":"Ruck Plates ARCHIVE","body_html":"","image":{"created_at":"2022-02-24T15:25:14-05:00","alt":"Four metal weight plates labeled by pounds and a black GORUCK backpack are arranged on a concrete floor.","width":2000,"height":1000,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/2-plp-ruck-plates.jpg?v=1759766669"}},{"id":302632468580,"handle":"ruck-plates-1","updated_at":"2025-11-01T16:55:01-04:00","published_at":"2025-05-12T11:41:13-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"ruck plates collection","body_html":""},{"id":299003510884,"handle":"rucker-vs-rpc","updated_at":"2025-11-01T16:55:01-04:00","published_at":"2025-02-13T17:04:34-05:00","sort_order":"best-selling","template_suffix":"rucker-vs-rpc","published_scope":"global","title":"Rucker vs RPC","body_html":"","image":{"created_at":"2025-02-13T17:09:51-05:00","alt":"Two people with GORUCK backpacks walking.","width":1250,"height":500,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/rucker_vs_rpc.jpg?v=1739484596"}},{"id":173610303588,"handle":"training","title":"Training","updated_at":"2025-11-01T16:55:01-04:00","body_html":"","published_at":"2020-09-25T13:13:05-04:00","sort_order":"manual","template_suffix":"big-collection","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Basic Rucker"},{"column":"type","relation":"equals","condition":"Rucker 4.0"},{"column":"type","relation":"equals","condition":"RPC"},{"column":"type","relation":"equals","condition":"Rucking Weight Vest"},{"column":"type","relation":"equals","condition":"Weight Training Vest"},{"column":"type","relation":"equals","condition":"Ruck Plates"},{"column":"type","relation":"equals","condition":"Sand Jerry Can"},{"column":"type","relation":"equals","condition":"Sand Kettlebell"},{"column":"type","relation":"equals","condition":"Sand Medicine Ball"},{"column":"type","relation":"equals","condition":"Sand Ruck Plates"},{"column":"type","relation":"equals","condition":"Sand Tombstones"},{"column":"type","relation":"equals","condition":"Sandbags"},{"column":"type","relation":"equals","condition":"Sandbags"},{"column":"type","relation":"equals","condition":"Spy Ruck"}],"published_scope":"global","image":{"created_at":"2020-09-25T16:19:53-04:00","alt":"Three men lift sandbags outside an old, white brick building with broken windows and visible pipes.","width":1400,"height":700,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/PLP-TRAINING-200415.jpg?v=1758621014"}},{"id":279505797220,"handle":"ultimate-hawaiian-trailrun","updated_at":"2025-11-01T16:55:01-04:00","published_at":"2023-05-22T10:13:30-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Ultimate Hawaiian Trail Run","body_html":"\u003cp\u003eThe Ultimate Hawaiian Challenge is a fundraiser by the Keala Foundation which helps educate youth on the effects of drugs and alcohol through free youth programs. The Keala Foundation is a 501(C)(3) non-profit organization dedicated to supporting youth.\u003c\/p\u003e\n\u003cp\u003eWe are proud to partner with the Ultimate Hawaiian Trail Run and the Keala Foundation to bring you the ruck division of this year’s run on September 16th, 2023. As part of our partnership together, we will be donating a portion of the proceeds from any purchases made on this page back to the Keala Foundation. There is no barrier to making an impact that can change a life, so please consider shopping with code “UHTR23” at checkout to support the Keala Foundation.\u003c\/p\u003e\n\u003cp\u003eTo learn more about this year’s Ultimate Hawaiian Trail Run, please visit \u003ca href=\"www.ultimatehawaiiantrailrun.com\"\u003ewww.ultimatehawaiiantrailrun.com\u003c\/a\u003e\u003c\/p\u003e","image":{"created_at":"2023-05-22T10:02:05-04:00","alt":"Aerial view of a lush green landscape with mountains, forests, and a small settlement under a blue sky with clouds.","width":2000,"height":1000,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/trail_run.jpg?v=1732113814"}},{"id":271955918948,"handle":"built-in-usa","updated_at":"2025-11-01T16:55:01-04:00","published_at":"2022-07-27T16:08:17-04:00","sort_order":"manual","template_suffix":"template-usabuilt-cat","published_scope":"global","title":"USA Built","body_html":"","image":{"created_at":"2022-07-27T16:08:09-04:00","alt":"A person with a backpack stands on a hilltop overlooking a scenic, cloudy landscape.","width":2000,"height":1000,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/usa.jpg?v=1733091675"}},{"id":279949869156,"handle":"well-wear-the-weight","updated_at":"2025-11-01T16:55:01-04:00","published_at":"2023-07-19T10:02:27-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"We'll Wear The Weight","body_html":""}]
All GORUCK built gear, apparel, and footwear — everything we manufacture — comes with our Scars Lifetime Guarantee.
1% for Those Who Serve
As an American business with Special Forces roots, we at GORUCK are proud to donate 1% of our annual top line revenue to various non-profit partners who support those who serve.
Tribe 'n Training
Join Tribe & Training to get Monthly Patch + Challenge, Daily Workouts & Warrior Poet Bonus Content.
Choosing a selection results in a full page refresh.
