[{"id":260776067172,"handle":"all","title":"All","updated_at":"2025-10-30T15:40:02-04:00","body_html":"","published_at":"2021-06-02T15:40:21-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"not_contains","condition":"bundle"}],"published_scope":"global"},{"id":173652344932,"handle":"all-products","updated_at":"2025-10-30T15:40:02-04:00","published_at":"2024-11-25T09:14:21-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"ALL PRODUCTS","body_html":""},{"id":173570523236,"handle":"apparel","title":"Apparel","updated_at":"2025-10-30T13:05:01-04:00","body_html":"","published_at":"2020-09-23T13:43:52-04:00","sort_order":"manual","template_suffix":"template-apparel-cat","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Socks"},{"column":"type","relation":"equals","condition":"Women's Bra"},{"column":"type","relation":"equals","condition":"Women's Leggings"},{"column":"type","relation":"equals","condition":"Women's Outerwear"},{"column":"type","relation":"equals","condition":"Women's Pants"},{"column":"type","relation":"equals","condition":"Women's Shirt"},{"column":"type","relation":"equals","condition":"Women's Shorts"},{"column":"type","relation":"equals","condition":"Women's Tank"},{"column":"type","relation":"equals","condition":"Hat"},{"column":"type","relation":"equals","condition":"Men's Long Sleeve"},{"column":"type","relation":"equals","condition":"Men's Outerwear"},{"column":"type","relation":"equals","condition":"Men's Pants"},{"column":"type","relation":"equals","condition":"Men's Shirt"},{"column":"type","relation":"equals","condition":"Men's Shorts"},{"column":"type","relation":"equals","condition":"Hoodie"},{"column":"type","relation":"equals","condition":"Tri-Blend Graphic Tees"}],"published_scope":"global","image":{"created_at":"2020-09-24T10:06:59-04:00","alt":"Two people holding beer bottles smile and chat at a bar with posters and stickers on the wooden wall behind them.","width":1400,"height":500,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/1-plp-all-apparel.jpg?v=1758621013"}},{"id":280350097508,"handle":"cold-weather-collection","updated_at":"2025-10-30T07:04:02-04:00","published_at":"2023-10-09T13:15:58-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Cold Weather Collection","body_html":""},{"id":281422069860,"handle":"fall-gear","updated_at":"2025-10-30T13:05:01-04:00","published_at":"2023-11-08T14:17:19-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Fall Gear","body_html":""},{"id":271012888676,"handle":"full-price-only","updated_at":"2025-10-30T13:05:01-04:00","published_at":"2023-08-30T16:18:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"FULL PRICE ONLY","body_html":""},{"id":305688871012,"handle":"full-price-products-v2","title":"full price products v2","updated_at":"2025-10-30T13:05:01-04:00","body_html":"","published_at":"2025-07-21T13:40:47-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_not_set","condition":""}],"published_scope":"global"},{"id":173608796260,"handle":"mens-apparel","title":"Men's Apparel","updated_at":"2025-10-30T11:36:42-04:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMen's performance apparel for rucking, travel \u0026amp; training.\u003c\/span\u003e","published_at":"2020-09-25T10:58:05-04:00","sort_order":"manual","template_suffix":"mens-all-collection","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"mens-tops"},{"column":"tag","relation":"equals","condition":"mens-bottoms"},{"column":"tag","relation":"equals","condition":"mens-accessories"}],"published_scope":"global","image":{"created_at":"2020-09-25T15:58:21-04:00","alt":"Man doing a push-up on concrete while wearing a red weighted backpack and black workout clothes.","width":1600,"height":600,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/plp-tees-training-apparel.jpg?v=1758621012"}},{"id":287866257508,"handle":"mens-bottoms","title":"Men's Bottoms","updated_at":"2025-10-30T07:04:03-04:00","body_html":"","published_at":"2024-04-25T10:27:32-04:00","sort_order":"manual","template_suffix":"mens-bottoms","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"mens-bottoms"}],"published_scope":"global","image":{"created_at":"2024-04-29T13:16:09-04:00","alt":"Two men in athletic clothing carry weighted bags on their shoulders while walking on a street.","width":1600,"height":600,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/M_Bottom.jpg?v=1758621011"}},{"id":279831019620,"handle":"merino-wool","title":"Merino Wool","updated_at":"2025-10-30T13:05:01-04:00","body_html":"","published_at":"2023-06-28T10:44:18-04:00","sort_order":"best-selling","template_suffix":"template-merino-cat","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Merino"}],"published_scope":"global","image":{"created_at":"2023-06-28T10:44:41-04:00","alt":"Two men wearing sunglasses walk outside along a street, each carrying backpacks and using walking sticks.","width":1400,"height":500,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/merino_collection.jpg?v=1758621011"}},{"id":271955918948,"handle":"built-in-usa","updated_at":"2025-10-30T13:05:01-04:00","published_at":"2022-07-27T16:08:17-04:00","sort_order":"manual","template_suffix":"template-usabuilt-cat","published_scope":"global","title":"USA Built","body_html":"","image":{"created_at":"2022-07-27T16:08:09-04:00","alt":"A person with a backpack stands on a hilltop overlooking a scenic, cloudy landscape.","width":2000,"height":1000,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/usa.jpg?v=1733091675"}},{"id":284386590820,"handle":"winter-gear","updated_at":"2025-10-30T13:05:01-04:00","published_at":"2024-01-24T15:07:00-05:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Winter Gear","body_html":""}]
All GORUCK built gear, apparel, and footwear — everything we manufacture — comes with our Scars Lifetime Guarantee.
1% for Those Who Serve
As an American business with Special Forces roots, we at GORUCK are proud to donate 1% of our annual top line revenue to various non-profit partners who support those who serve.
Tribe 'n Training
Join Tribe & Training to get Monthly Patch + Challenge, Daily Workouts & Warrior Poet Bonus Content.
Choosing a selection results in a full page refresh.
