[{"id":260776067172,"handle":"all","title":"All","updated_at":"2025-10-27T13:27:49-04:00","body_html":"","published_at":"2021-06-02T15:40:21-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"not_contains","condition":"bundle"}],"published_scope":"global"},{"id":173652344932,"handle":"all-products","updated_at":"2025-10-27T13:27:49-04:00","published_at":"2024-11-25T09:14:21-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"ALL PRODUCTS","body_html":""},{"id":289705328740,"handle":"americana-collection","updated_at":"2025-10-27T07:03:52-04:00","published_at":"2024-06-13T15:00:03-04:00","sort_order":"manual","template_suffix":"americana-collection","published_scope":"global","title":"Americana Collection","body_html":"","image":{"created_at":"2024-06-13T15:08:47-04:00","alt":"A vintage jeep, a smiling man with a backpack, and a group marching with American flags on a rural road.","width":2000,"height":1000,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/star_shrapnel.jpg?v=1732113812"}},{"id":173570523236,"handle":"apparel","title":"Apparel","updated_at":"2025-10-27T07:03:52-04:00","body_html":"","published_at":"2020-09-23T13:43:52-04:00","sort_order":"manual","template_suffix":"template-apparel-cat","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Socks"},{"column":"type","relation":"equals","condition":"Women's Bra"},{"column":"type","relation":"equals","condition":"Women's Leggings"},{"column":"type","relation":"equals","condition":"Women's Outerwear"},{"column":"type","relation":"equals","condition":"Women's Pants"},{"column":"type","relation":"equals","condition":"Women's Shirt"},{"column":"type","relation":"equals","condition":"Women's Shorts"},{"column":"type","relation":"equals","condition":"Women's Tank"},{"column":"type","relation":"equals","condition":"Hat"},{"column":"type","relation":"equals","condition":"Men's Long Sleeve"},{"column":"type","relation":"equals","condition":"Men's Outerwear"},{"column":"type","relation":"equals","condition":"Men's Pants"},{"column":"type","relation":"equals","condition":"Men's Shirt"},{"column":"type","relation":"equals","condition":"Men's Shorts"},{"column":"type","relation":"equals","condition":"Hoodie"},{"column":"type","relation":"equals","condition":"Tri-Blend Graphic Tees"}],"published_scope":"global","image":{"created_at":"2020-09-24T10:06:59-04:00","alt":"Two people holding beer bottles smile and chat at a bar with posters and stickers on the wooden wall behind them.","width":1400,"height":500,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/1-plp-all-apparel.jpg?v=1758621013"}},{"id":285604937828,"handle":"cameron-hanes-collection","updated_at":"2025-10-27T07:03:52-04:00","published_at":"2024-02-27T21:55:03-05:00","sort_order":"manual","template_suffix":"temp-cam-hanes","published_scope":"web","title":"Cameron Hanes Collection","body_html":"","image":{"created_at":"2024-03-27T10:42:07-04:00","alt":"Man in tactical gear lifts a sandbag near a truck on a grassy field, with forested hills in the background.","width":2000,"height":1000,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/cameron-hanes-collection.jpg?v=1732113811"}},{"id":271012888676,"handle":"full-price-only","updated_at":"2025-10-27T13:27:49-04:00","published_at":"2023-08-30T16:18:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"FULL PRICE ONLY","body_html":""},{"id":305688871012,"handle":"full-price-products-v2","title":"full price products v2","updated_at":"2025-10-27T13:27:49-04:00","body_html":"","published_at":"2025-07-21T13:40:47-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_not_set","condition":""}],"published_scope":"global"},{"id":173608992868,"handle":"graphics","title":"Graphic Tees, Tanks + Hoodies","updated_at":"2025-10-27T07:03:52-04:00","body_html":"Super soft and super tough - there's nothing like good graphic apparel. 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The GORUCK Flag Spearhead Tee - Tri-Blend features a black design with a GORUCK spearhead and US flag, "GORUCK" text below, and is crafted from premium tri-blend fabric for comfort and durability.
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A man sits on the ground next to a wooden fence, savoring a slice of pepperoni pizza from a box. A black backpack and worn-out boots are beside him. He's wearing a dark GORUCK USA Tee - Tri-Blend by vendor-unknown and appears to be thoroughly enjoying his meal.
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A smiling woman in the GORUCK USA Tee - Tri-Blend and a GORUCK spearhead backpack walks along a sandy beach, with buildings visible in the background.
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Two men wearing GORUCK USA Tee - Tri-Blend shirts and sunglasses walk outside near a blue construction fence, channeling Special Forces style.
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A person wearing a black cap with sunglasses perched on top and a vendor-unknown GORUCK USA Tee - Tri-Blend, featuring an American flag design, examines an energy drink can. With tattoos on their right arm, they stand outdoors in a natural setting, embodying the rugged spirit of GORUCK spearhead adventures.
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The GORUCK Flag Spearhead Tee - Tri-Blend is a navy t-shirt with a spearhead and American flag graphic above "GORUCK," made from premium tri-blend fabric inspired by Special Forces.
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Two people sitting on a red bench, sipping drinks in GORUCK USA Tee - Tri-Blend shirts by vendor-unknown, featuring American flag designs. A black backpack lies in the foreground, while a colorful mural decorates the background. Sporting tattoos and looking relaxed, they embody the spirit of Special Forces camaraderie.
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A man wearing the GORUCK USA Tee - Tri-Blend by vendor-unknown and a premium tri-blend cap with a flag design stands by a chain-link fence. He unzips a khaki duffel bag adorned with the GORUCK spearhead while sporting a smartwatch outdoors.
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The GORUCK Flag Spearhead Tee - Tri-Blend is a gray premium shirt with the spearhead logo in US flag colors above bold black "GORUCK," honoring Special Forces heritage.
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Man wearing a gray GORUCK USA Tee - Tri-Blend and olive cap sits on steps, threading cord through a black bag—a nod to Special Forces precision.
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Man wearing sunglasses, a backward cap, and the GORUCK Flag Spearhead Tee - Tri-Blend with a backpack, smiling outdoors.
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Three men dressed in athletic gear, including GORUCK Flag Spearhead Tee - Tri-Blend shirts and GORUCK backpacks, walk outside near a building and palm trees on a sunny day.
All GORUCK built gear, apparel, and footwear — everything we manufacture — comes with our Scars Lifetime Guarantee.
1% for Those Who Serve
As an American business with Special Forces roots, we at GORUCK are proud to donate 1% of our annual top line revenue to various non-profit partners who support those who serve.
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