Jungle Rucking Boot
The goal was pretty simple: take the most beloved boots in the history of Special Forces, the Vietnam era jungle boots, and modernize ‘em for today’s use. Make ‘em lighter, tougher, with more support -- create the boot at the tip of the spear in places like Syria, Afghanistan, Africa, and in all Special Forces training -- today.
Our team was small, and comfortable breaking all the rules. Rich is a MACV-SOG Vietnam era Special Forces guy who went on to serve in every major conflict and mission of his generation, Paul invented the Pump and a few thousand other things, and I’m a post 9/11 Special Forces guy who founded GORUCK with a desire to bridge the military and civilian worlds. Put us three together and you have four years of failure, four years of sweating every detail and the details to the details, four years of testing in some of the most difficult terrain on the planet, four years of never quitting until the job was done.
And yet, at some point this became about something even more. We went back to Vietnam to test the boots in those same jungles, those same mountains where Rich served some 45 years ago. We heard his stories, we cried his tears, we toasted his toasts. It was one of the greatest honors of my life - up there with marrying the love of my life and the birth of my children - to share that journey with Rich.
MACV-1™, at some point, became the best story in the history of footwear because it’s not just about the boots. It’s about how we took Rich’s story, Rich’s 30 years of service in Special Forces that began in the jungles of Vietnam, and brought it to life, today.
5th Special Forces Group
US Army 1966-94
Senior Advisor, GORUCK
30 Year Shoe Dog
Senior Director, GORUCK Footwear
10th Special Forces Group, 2006-08
MACV-SOG (Military Assistance Command, Vietnam - Studies and Observations Group) was a highly classified unit which conducted covert unconventional warfare operations prior to and during the Vietnam War. Its mission was “to execute an intensified program of harassment, diversion, political pressure, capture of prisoners, physical destruction, acquisition of intelligence, generation of propaganda, and diversion of resources."
MACV-SOG Unit Citations: 13 Medals of Honor (the nation’s highest award), 22 Distinguished Service Cross medals (the nation’s second highest award), & Presidential Unit Citation for extraordinary heroism. To earn this award, a “unit must display such gallantry, determination, and esprit de corps in accomplishing its mission under extremely difficult and hazardous conditions so as to set it apart from and above other units participating in the same campaign.”
READY WHEN YOU ARE.™