Earn Money By Joining Our Affiliate Program

Now is your chance to join our affiliate team to help spread the word about GORUCK. Are you a blogger or have a massive following on Instagram? Do you regularly talk about GORUCK with your friends online? The GORUCK Online Affiliate Program is an excellent opportunity to help you earn commissions while promoting GORUCK products. By joining our affiliate program, you can start making a profit on every qualified sale you refer to It is a simple process, and the more customers you have purchase - the more you earn.

How Does it Work?

  1. Visitor clicks on your affiliate link
  2. The visitor’s IP is logged, and a cookie is placed in their browser for tracking purposes.
  3. The visitor browses our site and decides to order.
  4. If the visitor completes the order (the order need not be placed during the same browser session--cookies and IPs are stored for 30 days), the order will be registered as a sale for you.
  5. We review and approve the sale.
  6. You receive 8% commission payouts (if your monthly balance is at least $100).

That’s All! Send your rucking friends our way, and we will send you money.

Rules and Requirements:

  • All participants must submit a W9 to receive payment (International affiliates must provide us with a W8).
  • You may not post your link on GORUCK sanctioned sites (e.g., The Tough Page, GORUCK’s FB page).
  • Our logo CANNOT be used on t-shirts, patches or otherwise unless given approval from GORUCK HQ.
  • You may not bid on GORUCK or GORUCK related terms in Google Ad Words.
  • To remain a part of the program, you will need to generate at least $1,000 in sales annually.



Large Blog or Professional Affiliate?

APPLY NOW to our affiliate program on Avantlink.



Tips for Success:

  • Know your audience and align products to their interests/needs

    • The better you understand your audience and the GORUCK products, the easier it will be to create compelling content that leads to more sales
  • Focus on solving problems, not selling products

    • Our most successful affiliates have built a reputation for helping their audience solve specific problems through educational content
    • It’s not enough to tell someone that a GORUCK rucksack or event is worth it. Your audience wants to understand “why” it is worth through evidential: personal stories, specific testimonials, how-tos, in-depth walkthroughs, etc.
  • Look to the GORUCK website for design/creative direction

    • We work hard to ensure the GORUCK brand story is supported by compelling content that stays true to our Special Forces roots and showcases the toughness and adaptability of our gear and apparel.
    • If you have questions on product specifications, intended uses, imagery, etc., check the website or reach out to the GORUCK team for guidance.
    • When referring to GORUCK, use all caps. Not GoRuck, Go Ruck, Goruck or other variations.
    • The GORUCK fonts include Arial for body copy and Bank Gothic Medium for headlines.
  • Keep us in the loop

    • If you have feedback on what’s working or something that’s not, we want to hear about it. We can’t help you if we don’t hear from you.
    • Email us and, we will get back to you.

PLEASE NOTE: If you would like to be a Ruck Club, that is different from the affiliate program. Yes, you can be a part of both the affiliate and Ruck Club programs. Affiliates earn a commission, whereas Ruck Clubs receive promotional and educational support from GORUCK HQ to grow and lead a community of ruckers. If you would like to join the Ruck Club program, visit this page and submit an application.


Sell More, Get More

  • The more you sell, the more GORUCK store credit (good for events and products) you can earn at the end of the year

    • $200,000 in annual sales - $2,000 in store credit
    • $100,000 in annual sales - $1,000 in store credit
    • $50,000 in annual sales - $500 in store credit
    • $20,000 in annual sales - $200 in store credit

Participants caught violating or attempting to circumvent these rules will have all affiliate credit violated and will not receive payouts. Additionally, they will be banned from further participation in our affiliate program


Already an affiliate?