Make Cash Money Through Links & Banner Ads. Are you a blogger or have a huge following on instagram? Do you constantly talk about GORUCK with your friends online? The GORUCK Online Affiliate Program is for you.

Not only can you join our team and help spread the word about GORUCK, you can get rewarded for your efforts. Our system tracks referrals and pays you for every customer who buys from GORUCK through your link.

How Does it Work?

  1. Visitor clicks on your affiliate link
  2. The visitors IP is logged and a cookie is placed in their browser for tracking purposes.
  3. The visitor browses our site, and may decide to order.
  4. If the visitor orders (the order need not be placed during the same browser session--cookies and IPs are stored for 30 days), the order will be registered as a sale for you.
  5. We will review and approve the sale.
  6. You will receive 8% commission payouts (if your monthly balance is at least $100).

That’s All! Send your rucking friends our way and we will send you money.

Rules and Requirements:

  • All participants must submit a W9 in order to receive payment. International affiliates must provide us with a W8.
  • You may not post your link on GORUCK sanctioned sites (e.g. The Tough Page, GORUCK’s FB page, etc.).
  • Our logo may NOT be used on t-shirts, patches or otherwise unless given approval from GORUCK HQ.
  • You may not bid on GORUCK or GORUCK related terms in Google Ad Words.
  • In order to remain a part of the program, you will need to generate at least $1,000 in sales annually.



Large Blog or Professional Affiliate?

APPLY NOW to our affiliate program on Avantlink.



Tips for Success:

  • Know your audience and align products to their interests/needs

    • The better you understand your audience and the GORUCK products, the easier it will be to create compelling content that leads to more sales
  • Focus on solving problems, not selling products

    • Our most successful affiliates have built a reputation for helping their audience solve specific problems through educational content
    • It’s not enough to tell someone that a GORUCK rucksack or event is worth it. Your audience wants to understand “why” it is worth it through evidentials: personal stories, specific testimonials, how-tos, in-depth walkthroughs, etc.
  • Look to the GORUCK website for design/creative direction

    • We work hard to ensure the GORUCK brand story is supported by compelling content that stays true to our Special Forces roots and showcases the toughness and adaptability of our gear and apparel
    • If you have questions on product specifications, intended uses, imagery, etc., check the website and/or reach out to the GORUCK team for guidance
    • When referring to GORUCK, use all caps. Not GoRuck, Go Ruck, Goruck or other variations
    • The GORUCK fonts include Arial for body copy and Bank Gothic Medium for headlines
  • Keep us in the loop

    • If you have feedback on what’s working, or something that’s not, we want to hear about it. We can’t help you if we don’t hear from you
    • Email us and we will get back to you

PLEASE NOTE: If you would like to be a Ruck Club, that is different than the affiliate program. Yes, you can be a part of both the affiliate and Ruck Club programs. Affiliates earn a commission, whereas Ruck Clubs receive promotional and educational support from GORUCK HQ to grow and lead a community of ruckers. If you would like to join the Ruck Club program visit this page and submit an application.


Already an affiliate?