[{"id":260776067172,"handle":"all","title":"All","updated_at":"2025-10-27T13:27:49-04:00","body_html":"","published_at":"2021-06-02T15:40:21-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"not_contains","condition":"bundle"}],"published_scope":"global"},{"id":173652344932,"handle":"all-products","updated_at":"2025-10-27T13:27:49-04:00","published_at":"2024-11-25T09:14:21-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"ALL PRODUCTS","body_html":""},{"id":173570523236,"handle":"apparel","title":"Apparel","updated_at":"2025-10-27T07:03:52-04:00","body_html":"","published_at":"2020-09-23T13:43:52-04:00","sort_order":"manual","template_suffix":"template-apparel-cat","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Socks"},{"column":"type","relation":"equals","condition":"Women's Bra"},{"column":"type","relation":"equals","condition":"Women's Leggings"},{"column":"type","relation":"equals","condition":"Women's Outerwear"},{"column":"type","relation":"equals","condition":"Women's Pants"},{"column":"type","relation":"equals","condition":"Women's Shirt"},{"column":"type","relation":"equals","condition":"Women's Shorts"},{"column":"type","relation":"equals","condition":"Women's Tank"},{"column":"type","relation":"equals","condition":"Hat"},{"column":"type","relation":"equals","condition":"Men's Long Sleeve"},{"column":"type","relation":"equals","condition":"Men's Outerwear"},{"column":"type","relation":"equals","condition":"Men's Pants"},{"column":"type","relation":"equals","condition":"Men's Shirt"},{"column":"type","relation":"equals","condition":"Men's Shorts"},{"column":"type","relation":"equals","condition":"Hoodie"},{"column":"type","relation":"equals","condition":"Tri-Blend Graphic Tees"}],"published_scope":"global","image":{"created_at":"2020-09-24T10:06:59-04:00","alt":"Two people holding beer bottles smile and chat at a bar with posters and stickers on the wooden wall behind them.","width":1400,"height":500,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/1-plp-all-apparel.jpg?v=1758621013"}},{"id":302390345828,"handle":"black-frogskin-camo","updated_at":"2025-10-27T07:03:52-04:00","published_at":"2025-05-05T11:10:46-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Black Frogskin Camo","body_html":""},{"id":293346443364,"handle":"elite-performance-apparel","title":"Elite Performance Apparel","updated_at":"2025-10-27T07:03:52-04:00","body_html":"","published_at":"2024-09-11T15:21:13-04:00","sort_order":"manual","template_suffix":"elite-performance","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"elite_apparel"},{"column":"tag","relation":"equals","condition":"elite_shoes"}],"published_scope":"global"},{"id":303052750948,"handle":"fathers-day-collection","title":"Father's Day Collection","updated_at":"2025-10-27T07:03:52-04:00","body_html":"","published_at":"2025-05-28T09:27:36-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Fathers Day"}],"published_scope":"web"},{"id":270840397924,"handle":"frogskin-camo","updated_at":"2025-10-27T07:03:52-04:00","published_at":"2022-06-24T15:57:56-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"FROGSKIN CAMO","body_html":"\u003ch3\u003eINTRODUCING GORUCK WWII FROGSKIN CAMO\u003c\/h3\u003e\n\u003cp\u003eIn 1942, the Marine Raiders were the first to be issued the WWII camo pattern known as “Frogskin”. Designed by Norvell Gillespie, a civilian horticulturist at the request of the US Military. The Frogskin pattern was the United States military's first attempt at disruptive coloration camouflage, the Frogskin name was given to the pattern due to the similarity it has to a frog’s skin and the ability to blend into and hide in its environment.\u003c\/p\u003e\n\u003cp\u003ePrimarily associated with WWII US Marine Corps troops in the Pacific and the US Army’s 2nd Armored Division as well as the 41st Infantry Regiment in the Normandy Campaign, this fabric did not have a long run with the US Military.\u003c\/p\u003e\n\u003cp\u003eDuring the Vietnam War, the US Special Forces provided Frogskin fatigues to the Montagnard for guerrilla warfare purposes. Due to a shortage of conventional camouflage, Navy SEALs and Rangers resorted to wearing the camo as well.\u003c\/p\u003e\n\u003cp\u003eIn 1944, production of the frog skin uniform was stopped and the uniforms began to be sold as surplus and issued to allied countries where the pattern would make short appearances throughout history. Through the surplus world this pattern would make its may to civilian hands and became popular among duck hunters and led to the adoption of the name Duck Hunter camouflage.\u003c\/p\u003e","image":{"created_at":"2022-09-23T11:08:00-04:00","alt":null,"width":2000,"height":500,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/frogskin-camo.jpg?v=1663945681"}},{"id":271012888676,"handle":"full-price-only","updated_at":"2025-10-27T13:27:49-04:00","published_at":"2023-08-30T16:18:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"FULL PRICE ONLY","body_html":""},{"id":305688871012,"handle":"full-price-products-v2","title":"full price products v2","updated_at":"2025-10-27T13:27:49-04:00","body_html":"","published_at":"2025-07-21T13:40:47-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_not_set","condition":""}],"published_scope":"global"},{"id":288042745956,"handle":"gpp-20-off","updated_at":"2025-10-27T07:03:52-04:00","published_at":"2024-05-01T18:27:54-04:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"GPP - Apparel","body_html":""},{"id":173608796260,"handle":"mens-apparel","title":"Men's Apparel","updated_at":"2025-10-27T07:03:52-04:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMen's performance apparel for rucking, travel \u0026amp; training.\u003c\/span\u003e","published_at":"2020-09-25T10:58:05-04:00","sort_order":"manual","template_suffix":"mens-all-collection","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"mens-tops"},{"column":"tag","relation":"equals","condition":"mens-bottoms"},{"column":"tag","relation":"equals","condition":"mens-accessories"}],"published_scope":"global","image":{"created_at":"2020-09-25T15:58:21-04:00","alt":"Man doing a push-up on concrete while wearing a red weighted backpack and black workout clothes.","width":1600,"height":600,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/plp-tees-training-apparel.jpg?v=1758621012"}},{"id":287866257508,"handle":"mens-bottoms","title":"Men's Bottoms","updated_at":"2025-10-27T07:03:52-04:00","body_html":"","published_at":"2024-04-25T10:27:32-04:00","sort_order":"manual","template_suffix":"mens-bottoms","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"mens-bottoms"}],"published_scope":"global","image":{"created_at":"2024-04-29T13:16:09-04:00","alt":"Two men in athletic clothing carry weighted bags on their shoulders while walking on a street.","width":1600,"height":600,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/M_Bottom.jpg?v=1758621011"}},{"id":289458258020,"handle":"history-of-camos-collection","updated_at":"2025-10-27T07:03:49-04:00","published_at":"2024-06-06T14:26:34-04:00","sort_order":"manual","template_suffix":"history-of-camos","published_scope":"global","title":"The History of Camos Collection","body_html":"","image":{"created_at":"2024-06-06T14:26:33-04:00","alt":"A group of soldiers in combat uniforms pose in a jungle setting.","width":1600,"height":800,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/History_Of_Camo_Collection_Image.jpg?v=1732113814"}},{"id":173632913508,"handle":"tough-stretch","updated_at":"2025-10-27T07:03:49-04:00","published_at":"2020-09-30T15:41:28-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"ToughStretch","body_html":""},{"id":271955918948,"handle":"built-in-usa","updated_at":"2025-10-27T11:26:36-04:00","published_at":"2022-07-27T16:08:17-04:00","sort_order":"manual","template_suffix":"template-usabuilt-cat","published_scope":"global","title":"USA Built","body_html":"","image":{"created_at":"2022-07-27T16:08:09-04:00","alt":"A person with a backpack stands on a hilltop overlooking a scenic, cloudy landscape.","width":2000,"height":1000,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/usa.jpg?v=1733091675"}}]
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