[{"id":260776067172,"handle":"all","title":"All","updated_at":"2025-11-05T11:28:47-05:00","body_html":"","published_at":"2021-06-02T15:40:21-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"not_contains","condition":"bundle"}],"published_scope":"global"},{"id":271012888676,"handle":"full-price-only","updated_at":"2025-11-05T11:28:47-05:00","published_at":"2023-08-30T16:18:22-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"FULL PRICE ONLY","body_html":""},{"id":305688871012,"handle":"full-price-products-v2","title":"full price products v2","updated_at":"2025-11-05T11:28:47-05:00","body_html":"","published_at":"2025-07-21T13:40:47-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"is_price_reduced","relation":"is_not_set","condition":""}],"published_scope":"global"},{"id":173610106980,"handle":"patches","title":"Patches","updated_at":"2025-11-05T10:43:04-05:00","body_html":"Make your rucksack your own or customize any piece of GORUCK gear with quality embroidered and hand-branded leather 2\" x 3\" patches using VELCRO® hook and loop.","published_at":"2020-09-25T12:58:21-04:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Patches"},{"column":"tag","relation":"equals","condition":"patches"},{"column":"title","relation":"equals","condition":"GORUCK Tribe \u0026 Training (Monthly Subscription)"}],"published_scope":"global","image":{"created_at":"2020-09-25T16:27:15-04:00","alt":"Close-up of a leather patch with an embossed American flag on a dark fabric background.","width":1400,"height":500,"src":"\/\/www.goruck.com\/cdn\/shop\/collections\/4-plp-patches.jpg?v=1732564641"}},{"id":174798569572,"handle":"tribe-gear","title":"TRIBE GEAR","updated_at":"2025-11-05T07:04:46-05:00","body_html":"\u003cp\u003eSince the first GORUCK Challenge in 2010, GORUCK has been synonymous with the harder path. To push yourself, and to be pushed. To find meaning in the beauty of shared pain, to seek challenges that demand growth, to serve something greater than yourself. To be a part of a real community of people pushing each other a little harder.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.goruck.com\/pages\/tribe\"\u003eGORUCK Tribe\u003c\/a\u003e is the next evolution of commitment — of mind, body, and spirit — to this harder path.\u003c\/p\u003e","published_at":"2021-02-15T11:47:43-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"tribe-gear"}],"published_scope":"global"}]
All GORUCK built gear, apparel, and footwear — everything we manufacture — comes with our Scars Lifetime Guarantee.
1% for Those Who Serve
As an American business with Special Forces roots, we at GORUCK are proud to donate 1% of our annual top line revenue to various non-profit partners who support those who serve.
Tribe 'n Training
Join Tribe & Training to get Monthly Patch + Challenge, Daily Workouts & Warrior Poet Bonus Content.
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